SiteCatalyst Enables Real-World Entertainment Retailer to Improve Online Presence, Marketing Efforts and Product Conversions through Real-Time Analysis of Web Activities
OREM, Utah (December 16, 2002) Omniture, the leader in providing adaptable, next-generation web analytics to large, complex websites, today announced that The Discovery Channel has selected their product, SiteCatalyst™, to provide real-time analysis of customer and visitor activity for their online store. SiteCatalyst provides immediate, actionable insight that allows The Discovery Channel Store to understand how customers and visitors navigate their site, which products they are interested in and their conversion rates to help optimize their online product offerings and website layout. The Discovery Channel Store offers more than 3,000 unique products that help consumers learn, have fun and share in the spirit of Discovery.
"As a leader in real-world entertainment, The Discovery Channel realizes the importance of our online presence to our overall business," said Christina Zamoff, Director of eCommerce for The Discovery Channel. "We want to provide a positive online experience for our customers and to do so we needed to better understand how they utilize our site and which products peak their interest. Through the detailed information in SiteCatalyst, we are able to accomplish this objective. Of all the products we evaluated, SiteCatalyst was the only one that was able to address all of our online analysis needs. We have been very impressed with the product's ease of use and complexity as well as the depth of available data."
SiteCatalyst empowers online marketing managers to measure success and drive ROI by providing immediate insight through relevant reports about visitor and customer interactions with their websites. SiteCatalyst provides bottom-line information that measures the effectiveness of websites and marketing initiatives allowing for immediate action on factors that most influence success. The interface is customizable and easy to use giving access to information anytime, anywhere over the Internet. SiteCatalyst is a managed solution that requires no hardware or software to install and can be implemented on average in less than a week.
"We are pleased that the Discovery Channel has selected Omniture for their e-business analytic needs and will now be able to affectively optimize their online presence to best take advantage of eCommerce opportunities," said Josh James, chief executive officer of Omniture. "SiteCatalyst technology enables our customers to easily gain insight into the factors that most influence their online ROI. Also, with our rapid implementation process, we were able to begin providing information literally within hours of signing the contract."
For more information about Omniture and SiteCatalyst™, please visit our website at www.omniture.com.
About Omniture
Omniture, Inc., headquartered in Orem, Utah, is the pioneer of next-generation web analytics technology and is the most experienced provider of adaptable solutions to large, complex websites. Omniture develops and markets SiteCatalyst, which has been designed specifically for the needs of enterprise companies to monitor visitor and commerce activity, identify specific points of change, and drive business decisions that increase ROI. Cutting-edge technology has resulted in an impressive client list, which includes AOL Time Warner, Gannet, Microsoft, Maytag Corporation, Half.com, Media News Group, and VeriSign.
About The Discovery Channel Store
http://www.discoverystore.com
The leaders in real-world entertainment now bring a broad array of products to help explore your world -- Discovery Style! From the largest selection of Meade telescopes and accessories in the country, to engaging videos, smart toys for curious kids, cutting-edge electronics and tools for the home from around the world and much more, Discovery Channel offers products that will help you learn....have fun....and share your spirit of Discovery with those you love.
So if you like the convenience and product selection of online shopping, you're welcome to browse DiscoveryStore.com, with more than 3,000 unique products, handy comparison charts, customer product reviews, and shipping straight to your door.
