OREM, Utah (January 27, 2003) When it comes to having a negative affect on web traffic, the worm virus that hit the Internet late Friday was bad but Super Bowl XXXVII was worse. According to an independent report from leading enterprise web analytics provider Omniture, the worm virus that wreaked havoc on the Internet last Friday and Saturday created an average decrease in the expected amount of web traffic by only 5%. The largest affect of the worm was a 9% decrease over a one-hour period of time Saturday. Super Bowl XXXVII however, demonstrated a drop of 8% during the hour prior to kick off, and a 21% and 22% decrease in the first and second halfs respectively.
Omniture aggregates web traffic information from billions of Internet sessions per month using their market-leading web analytics service SiteCatalyst. For this report, SiteCatalyst analyzed visitor data from tens of thousands of sites.
"We have seen over the last six years how viruses and outages affect web traffic," said Josh James, Omniture's CEO, "but the impact of the game this weekend was remarkable."
About SiteCatalyst
SiteCatalyst empowers online marketing managers to measure success and drive ROI by providing immediate insight through relevant reports about visitor and customer interactions with their websites. SiteCatalyst provides bottom-line information that measures the effectiveness of websites and marketing initiatives allowing for immediate action on factors that most influence success. The interface is customizable and easy to use giving access to information anytime, anywhere over the Internet. SiteCatalyst is a managed solution that requires no hardware or software to install and can be implemented on average in less than a week.
For more information about Omniture and SiteCatalyst, please visit our website at www.omniture.com.
About Omniture
Omniture, Inc., headquartered in Orem, Utah, is the pioneer of next-generation web analytics technology and is the most experienced provider of adaptable solutions to large, complex websites. Omniture develops and markets SiteCatalyst, which has been designed specifically for the needs of enterprise companies to monitor visitor and commerce activity, identify specific points of change, and drive business decisions that increase ROI. Cutting-edge technology has resulted in an impressive client list, which includes AOL Time Warner, Gannett, Microsoft, Maytag Corporation, Half.com, Media News Group, and VeriSign.
