SiteCatalyst Enables Leader in Enterprise Management to Improve Service through Real-Time Analysis of Web Activities
OREM, Utah (February 18, 2003) Omniture, the leader in providing adaptable, next-generation web analytics to large, complex websites, today announced that BMC Software, Inc. [NYSE:BMC] has selected their product, SiteCatalyst™, to provide real-time analysis of customer and visitor activity for their various web properties. BMC Software has offices worldwide and many international web properties. Through each of these properties, their focus is to help their worldwide customers proactively improve service, reduce costs and increase value to their business. With their selection of SiteCatalyst, BMC Software plans to accomplish these same objectives for themselves by gaining a better understanding of the effectiveness of their web activities.
"We selected SiteCatalyst over other vendors because of their advanced reporting capabilities," said Kevin Kelly, Manager of Web Strategy for BMC Software. "Our business is very diverse, encompassing many international sites. SiteCatalyst's ability to segment those sites allows us to gain insight into the overall global activity but also individual site activity. Through this insight, we can gain a better understanding of the effectiveness of our sites and make informed decisions to increase that effectiveness."
SiteCatalyst empowers online marketing managers to measure success and drive ROI by providing immediate insight through relevant reports about visitor and customer interactions with their websites. SiteCatalyst provides bottom-line information that measures the effectiveness of websites and marketing initiatives allowing for immediate action on factors that most influence success. The interface is customizable and easy to use giving access to information anytime, anywhere over the Internet. SiteCatalyst is a managed solution that requires no hardware or software to install and can be implemented on average in less than a week.
"We are excited that BMC has joined other leading enterprise companies in selecting SiteCatalyst to provide their real-time analytic needs," said Josh James, chief executive officer of Omniture. "The needs of every business differ in relation to the types of challenges they face online. SiteCatalyst technology enables our customers to easily gain insight into the unique factors that most influence their online ROI. The number of companies like BMC Software selecting SiteCatalyst for their online analytics needs continues to increase due to our unparalleled experience in analyzing sophisticated online businesses and our rapid and flexible implementation process."
For more information about Omniture and SiteCatalyst™, please visit our website at www.omniture.com.
About Omniture
Omniture, Inc., headquartered in Orem, Utah, is the pioneer of next-generation web analytics technology and is the most experienced provider of adaptable solutions to large, complex websites. Omniture develops and markets SiteCatalyst, which has been designed specifically for the needs of enterprise companies to monitor visitor and commerce activity, identify specific points of change, and drive business decisions that increase ROI. Cutting-edge technology has resulted in an impressive client list, which includes AOL Time Warner, Gannet, Microsoft, Maytag Corporation, Half.com, Media News Group, and VeriSign.
About BMC Software
BMC Software, Inc. [NYSE:BMC], is a leader in enterprise management. The company focuses on Assuring Business Availability® for its customers by helping them proactively improve service, reduce costs and increase value to their business. BMC Software solutions span enterprise systems, applications and databases. Founded in 1980, BMC Software has offices worldwide and is a member of the S&P 500, with fiscal year 2002 revenues of approximately $1.3 billion. Visit www.bmc.com to learn more.
