Leading Provider of Web Analytics Achieves Record Growth, Profitability and Positive Cash Flow
Orem, UT (March 14, 2003) Omniture, a leader in providing adaptable, next-generation web analytics to large, complex websites, today announced that the Company recorded over 350% revenue growth from 2001 to 2002, and has been profitable and cash flow positive for several months.
"With the aftermath of the dot com downturn and state of the current economy," said Josh James, CEO of Omniture, "customers of analytic providers need to have confidence in a provider's ability to service their needs over a long period of time. This translates not only to the sophistication of the technology itself, but also into the financial viability of the company."
Omniture has been in the web analytics industry since 1996 and produces a product called SiteCatalyst™. SiteCatalyst empowers online marketing managers to measure success and improve ROI by providing immediate insight through relevant reports about visitor and customer interactions.
"The recent acquisitions of Insight First, Keylime Software, and Enviz make it clear that not all Web analytics companies can make a go of it," said Guy Creese, Research Director of Internet Analytics at the Aberdeen Group. "Omniture's story is quite different, and the company deserves kudos for growing and making money in today's difficult economic climate."
Since its launch, SiteCatalyst has received numerous industry awards and accolades, and Omniture has consistently won large enterprise accounts including Maytag Corporation, Media General, Zions Bancorporation, Discovery Channel, BMC Software and Hewlett Packard among others.
"During our review of analytic providers," said Brad Hogg, Chief Executive Officer of Vintacom and Dreammates.com, one of the country's largest dating sites, "we evaluated several factors - technology, user interface, implementation, customer service and price. But one of the most important factors for us in addition to the technology was the financial viability and long-term stability of the company. Not every vendor passes that test. The fact that Omniture is profitable and growing gives us confidence that they will be there for us in the future."
Mr. James also stated, "Omniture is poised to continue this pattern. We are already on a revenue run rate that ensures we will more than double last year's sales. Additionally, we have continued to invest in our product and our customers by adding numerous account support and product development personnel. Our success is entirely attributable to our customers and to our dedicated employees, and we're certainly thrilled to have reached these most important milestones."
For more information about Omniture and SiteCatalyst, please visit our website at www.omniture.com.
About Omniture
Omniture, Inc., headquartered in Orem, Utah, is the pioneer of next-generation web analytics technology and is the most experienced provider of adaptable solutions to large, complex websites. Omniture develops and markets SiteCatalyst, which has been designed specifically for the needs of enterprise companies to monitor visitor and commerce activity, identify specific points of change, and drive business decisions that increase ROI. Cutting-edge technology has resulted in an impressive client list, which includes AOL Time Warner, Gannett, Microsoft, Maytag Corporation, Media News Group, VeriSign and Hewlett Packard.
