War in Iraq has Negative Effect on Internet Traffic.
Orem, UT (March 26, 2003) Omniture, the creators of SiteCatalyst, the award winning enterprise analytics product, today reported that the war against Iraq is having a negative affect on web traffic. According to an independent report generated by Omniture, Internet traffic data remained consistent until March 17th; the date President Bush issued the ultimatum to Saddam Hussein. Since that time, in all content and commerce segments other than national news there has been a steady decline in web traffic which now measures 15% below expected levels.
Omniture aggregates web traffic information from billions of Internet sessions per month using their market-leading web analytics service SiteCatalyst. For this report, SiteCatalyst analyzed visitor data from hundreds of sites averaging billions of page views per day.
"There are many factors that affect the level of web traffic to a particular site," said Josh James, chief executive officer of Omniture. "What is interesting about this event is that we are seeing a global affect across all types of websites including eCommerce sites and local news/media sites. It is rare to see an event translate across the board."
About SiteCatalyst
SiteCatalyst is a remotely hosted web-analytics solution that enables marketing managers to see in real-time all the factors that influence the success of their online businesses. Additionally, SiteCatalyst's Custom Insight reporting allows businesses to identify any factors, especially those unique to their businesses, and receive reports that detail the affect those factors have on Website success. This enables marketing managers to better understand their online businesses and make decisions that drive ROI.
About Omniture
Omniture, Inc., headquartered in Orem, Utah, is the pioneer of next-generation web analytics technology and is the most experienced provider of adaptable solutions to large, complex websites. Omniture develops and markets SiteCatalyst, which has been designed specifically for the needs of enterprise companies to monitor visitor and commerce activity, identify specific points of change, and drive business decisions that increase ROI. Cutting-edge technology has resulted in an impressive client list, which includes AOL Time Warner, Gannett, Microsoft, Maytag Corporation, Half.com, Media News Group, and VeriSign.
For more information on Omniture call (877) 722-7088 or go online to www.omniture.com.
