Top eBusinesses Convene at Snowbird, Utah to Collaborate with Experts on Developing Solutions to Address Key Online Challenges.
Orem, UT (March 24, 2003) Omniture, a leading provider of adaptable, next-generation web analytics to large, complex Websites, held its annual Summit in Snowbird, Utah March 19 – 21. The Summit held at Snowbird Ski Resort was designed to create an atmosphere where learning and information sharing thrive and answers to complex web analytics questions flourish.
The Summit included a presentation by Matthew Berk, senior analyst for Jupiter Research, case study presentations by Daren Thayne, chief technology officer of MyFamily.com and Matthew Welsh, producer for The Discovery Channel as well as training sessions featuring SiteCatalyst™, Omniture's flagship analytics product. The training focused on Segmentation, Campaign Analysis, Data Warehousing, Advanced Path Analysis, and Best Practices. The information shared throughout the sessions allowed SiteCatalyst users to better understand the impact analytics can have on their business.
"The Omniture conference showed us how to take our use of SiteCatalyst to the next level for Gannett and our newspaper affiliates," said Enrique Gonzales, national online rollout manager for Gannett. "Learning from other companies who shared their real-life experiences of applying the technology and how they are integrating the information into their decision making was very helpful."
Omniture's SiteCatalyst simplifies decision making by providing better visibility, analysis and understanding of online customer behavior. Traffic, commerce and click-stream path analyses are presented in insightful, real-time reports, which enable Omniture's clients to dramatically impact the success of their online endeavors.
Industry leading companies including Hewlett Packard, Gannett, The Discovery Channel, Overstock.com, MyFamily.com, Microsoft, AOL Time Warner, Macromedia, General Motors were among many others who gathered at the event to learn about the new features introduced in SiteCatalyst 9.0, and work with Omniture to influence the product roadmap for future releases. Attendees also had the opportunity to present case studies on how their use of SiteCatalyst is influencing marketing decisions, interactive design and affecting their online business ROI.
"The format of the conference was great," said Martin Cieszewski, Online Marketing Specialist for Resorts Reservations. "We were able to learn how others are using SiteCatalyst and gain insight into concepts that we haven't thought of or approached yet. Sharing information like this in an open format was extremely beneficial."
"The Omniture Summit is designed to help educate our customers on the best use of SiteCatalyst technology," said Josh James, chief executive officer of Omniture. "The format allows for open discussion, presenting of case studies and best practices in online marketing, merchandising, and increasing online conversion among other things. It was a pleasure to convene with our customers, share insights and provide networking opportunities. Client success is the number one priority of our company, and our annual summit is just one way we help achieve that objective."
About SiteCatalyst
SiteCatalyst is a remotely hosted web-analytics solution that enables marketing managers to see in real-time all the factors that influence the success of their online businesses. Additionally, SiteCatalyst's Custom Insight reporting allows businesses to identify any factors, especially those unique to their businesses, and receive reports that detail the affect those factors have on Website success. This enables marketing managers to better understand their online businesses and make decisions that drive ROI.
About Omniture
Omniture, Inc., headquartered in Orem, Utah, is the pioneer of next-generation web analytics technology and is the most experienced provider of adaptable solutions to large, complex websites. Omniture develops and markets SiteCatalyst, which has been designed specifically for the needs of enterprise companies to monitor visitor and commerce activity, identify specific points of change, and drive business decisions that increase ROI. Cutting-edge technology has resulted in an impressive client list, which includes AOL Time Warner, Gannett, Microsoft, Maytag Corporation, Hewlett Packard, Media News Group, and VeriSign.
For more information on Omniture call (877) 722-7088 or go online to www.omniture.com.
