After a year long departure, Novell returns to their original analytics vendor.
Orem, UT (April 22, 2003) Omniture, a leading provider of adaptable, next-generation web analytics to large, complex Websites, today announced that Novell has selected its product SiteCatalyst™ to manage the company's Web-site analytic needs. With SiteCatalyst, Novell will be able to better track important business criteria including traffic flow, path dynamics and revenue generation through real-time reports.
"Novell used Omniture's SiteCatalyst predecessor until a year ago then took a different route," said Kurt Pulham, Web Development Manager for Novell. "We decided, however, to return to SiteCatalyst to take advantage of new features and functionality that include campaign tracking, the addition of analytics consulting and improved customer support. We expect these features to bring significant benefits to our business."
SiteCatalyst is one of the industry's most mature remotely hosted web-analytics solutions. It enables marketing managers to see in real-time all the factors that influence the success of their online businesses. Additionally, SiteCatalyst's Custom Insight reporting allows businesses to identify any factors, especially those unique to their businesses, and receive reports that detail the affect those factors have on website success.
With the recent release of SiteCatalyst 9.0, Omniture continues to provide cutting-edge technology by introducing new industry functionality including VISTA™, a feature set allowing for the creation of real-time segmentation of all online data, True Fall-out Reporting, A/B Comparison Framework, Alert Systems, and Geosegmentation along with additional new features.
"In the history of our company, we have only lost one enterprise customer. That was Novell," said Josh James, chief executive officer of Omniture. "We are very pleased that they have returned. It is our company objective to continually provide the best product combined with training and support unprecedented in the industry. It is through our team's exhaustive attention to detail, that we are able to accomplish this objective."
For more information regarding SiteCatalyst contact Omniture at (877) 722-7088 or go online to www.omniture.com.
About Omniture
Omniture, Inc., headquartered in Orem, Utah, is the pioneer of next-generation web analytics technology and is the most experienced provider of adaptable solutions to large, complex websites. Omniture develops and markets SiteCatalyst, which has been designed specifically for the needs of enterprise companies to monitor visitor and commerce activity, identify specific points of change, and drive business decisions that increase ROI. Cutting-edge technology has resulted in an impressive client list, which includes AOL Time Warner, Gannett, Microsoft, Maytag Corporation, Media News Group, VeriSign and Hewlett Packard.
