The Discovery Channel Increases Home Page Revenue Performance by 35%
OREM, Utah (April 30, 2003) Omniture, a leader in providing adaptable, next-generation web analytics to large, complex websites, today announced that the Discovery Channel increased homepage revenue performance by 35% utilizing Omniture's award winning product SiteCatalyst™.
"One of the main goals of utilizing SiteCatalyst was to help us improve the navigation and shopping experience of our online store and maximize our internal promotions," said Matthew Welsh, Producer for The Discovery Channel. "In reviewing our reports related to these areas, we noticed that "Trading Spaces" related terms accounted for the highest percentage of searches for merchandise on our site. To help capitalize on the popularity of this program, we decided to make a change to our home page merchandising. We moved Trading Spaces product from a sub area to a more prominent position and our catalog promotion from a main area to a sub area. In doing so, we were able to measure a 35% increase in Trading Spaces revenue, a 30% increase in our catalog promotion revenue and a 25% increase in home page promotion revenue over a weeklong period."
SiteCatalyst is one of the industry's most mature remotely hosted web-analytics solutions. It enables marketing managers to see in real-time all the factors that influence the success of their online businesses. SiteCatalyst provides bottom-line information that measures the effectiveness of websites and marketing initiatives allowing for immediate action on factors that most influence success. The interface is customizable and easy to use giving access to information anytime, anywhere over the Internet.
"In the current economy, it is critical for online businesses to maximize their revenue opportunities," said Josh James, chief executive officer of Omniture. "The Discovery Channel's use of SiteCatalyst is a perfect example as to how this is possible. It also proves the place web analytics has in the process of helping companies achieve greater profitability."
The Discovery Channel implemented SiteCatalyst in October 2002 and has continued to see dramatic improvement in eCommerce performance since this time. Additional information regarding the results The Discovery Channel has seen because of their use of SiteCatalyst can be found in their case study located on the Omniture website.
For more information about Omniture and SiteCatalyst, please visit our website at www.omniture.com.
About Omniture
Omniture, Inc., headquartered in Orem, Utah, is the pioneer of next-generation web analytics technology and is the most experienced provider of adaptable solutions to large, complex websites. Omniture develops and markets SiteCatalyst, which has been designed specifically for the needs of enterprise companies to monitor visitor and commerce activity, identify specific points of change, and drive business decisions that increase ROI. Cutting-edge technology has resulted in an impressive client list, which includes AOL Time Warner, Gannett, Microsoft, Maytag Corporation, Media News Group, VeriSign and Hewlett Packard.
About The Discovery Channel Store
http://www.discoverystore.com
The leaders in real-world entertainment now bring a broad array of products to help explore your world -- Discovery Style! From the largest selection of Meade telescopes and accessories in the country, to engaging videos, smart toys for curious kids, cutting-edge electronics and tools for the home from around the world and much more, Discovery Channel offers products that will help you learn....have fun....and share your spirit of Discovery with those you love.
So if you like the convenience and product selection of online shopping, you're welcome to browse DiscoveryStore.com, with more than 3,000 unique products, handy comparison charts, customer product reviews, and shipping straight to your door.
