Hotel Company Selects Leading Provider of Real-time Web Analytics to Help Maximize Online Initiatives
OREM, Utah (May 20, 2002) Omniture, the leader in providing adaptable, next-generation Web analytics to large, complex websites, today announced that Starwood Hotels & Resorts Worldwide, Inc. has selected SiteCatalyst™ to provide real-time analysis for its Web activities.
Starwood Hotels & Resorts is one of the leading hotel and leisure companies in the world with more than 750 properties in 80 countries and 105,000 employees. Starwood Hotels & Resorts owns and manages properties including: St. Regis, The Luxury Collection, Sheraton, Westin, Four Points by Sheraton, W brands, as well as Starwood Vacation Ownership, Inc. Starwood will use SiteCatalyst to provide immediate insight on how to optimize conversions, to answer questions regarding how visitors are moving through their sites, and to improve Web functionality to maximize customer usage.
"We reviewed an extensive list of analytic vendors and SiteCatalyst was by far the best choice," said Madalene Weber, Manager of Online Reporting and Analysis for Starwood. "The report interface is very user friendly but it also provides us with the hard data we need to make better decisions. We had previously used a log-based analysis system and the difference is like night and day. We immediately review web activity and make decisions on how to improve our processes."
SiteCatalyst is one of the industry's most mature remotely-hosted web analytics solutions. It enables marketing managers to see in real-time all the factors that influence the success of their online businesses. SiteCatalyst provides bottom-line information that measures the effectiveness of website and marketing initiatives allowing for immediate action on factors that most influence success. The interface is customizable and easy to use giving access to information anytime, anywhere over the Internet.
"Starwood Hotels & Resorts is the latest example of companies turning to SiteCatalyst for their analytic needs. We recognized early on that it takes more than just a great product to fulfill the expectations of our customers," said Josh James, chief executive officer of Omniture. "It takes a combination of vision, company financial stability, exceptional products and unparalleled service. We are pleased to provide this unique combination to our customers."
For more information about Omniture and SiteCatalyst™, please visit our website at www.omniture.com.
About Omniture
Omniture, Inc., headquartered in Orem, Utah, is the pioneer of next-generation web analytics technology and is the most experienced provider of adaptable solutions to large, complex websites. Omniture's flagship product, SiteCatalyst, has been designed specifically for the needs of enterprise companies to monitor visitor and commerce activity, identify specific points of change, and drive business decisions that increase ROI. Cutting-edge technology and excellent customer service have resulted in an impressive client list, which includes AOL Time Warner, Gannett, Microsoft, Maytag Corporation, Media News Group, VeriSign and Hewlett Packard.
About Starwood
Starwood Hotels & Resorts is one of the leading hotel and leisure companies in the world with more than 750 properties in 80 countries and 105,000 employees at its owned and managed properties. With internationally renowned brands, Starwood is a fully integrated owner, operator and franchisor of hotels and resorts including: St. Regis, The Luxury Collection, Sheraton, Westin, Four Points by Sheraton, W brands, as well as Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwood.com.
