OREM, Utah (May 29, 2003) Omniture, the leader in providing adaptable, next-generation Web analytics to large, complex websites, today announced that DreamMates.com, a fully owned subsidiary of Vintacom Media Group Inc., has selected SiteCatalyst™ to provide real-time analysis for its Web activities.
DreamMates offers North America one of the largest online dating sites with over 3 million members. Since 1999, DreamMates has helped hundreds of thousands of members find successful relationships through a safe, fun and effective method of meeting new people. DreamMates uses SiteCatalyst to provide immediate insight on how to increase Web activity, to answer questions regarding how visitors are moving through their sites, and to improve Web functionality to maximize customer usage.
"Our business goal with DreamMates is to help our users find their ideal match," said Brad Hogg, chief executive officer of Vintacom Media Group. "To do this, we need to better understand how our customers use our site, what features are working best for them and which aren't. We expect to accomplish this through use of SiteCatalyst."
SiteCatalyst is one of the industry's most mature remotely-hosted web analytics solutions. It enables marketing managers to see in real-time all the factors that influence the success of their online businesses. SiteCatalyst provides bottom-line information that measures the effectiveness of website and marketing initiatives allowing for immediate action on factors that most influence success. The interface is customizable and easy to use giving access to information anytime, anywhere over the Internet.
"I have been impressed with Omniture's organization as a whole," said Hogg. "They are a model company organizationally, the product is exceptional and the customer service is great. Although we know we are not one of Omniture's largest clients, they have always made us feel as though we were."
"Understanding customer behavior is a central goal to many businesses," said Josh James, chief executive officer of Omniture. "SiteCatalyst can provide not only insight into that aspect of online business but other critical areas as well. We are pleased to work with DreamMates in helping them accomplish their goals."
For more information about Omniture and SiteCatalyst™, please visit our website at www.omniture.com.
About Omniture
Omniture, Inc., headquartered in Orem, Utah, is the pioneer of next-generation web analytics technology and is the most experienced provider of adaptable solutions to large, complex websites. Omniture's flagship product, SiteCatalyst, has been designed specifically for the needs of enterprise companies to monitor visitor and commerce activity, identify specific points of change, and drive business decisions that increase ROI. Cutting-edge technology and excellent customer service have resulted in an impressive client list, which includes AOL Time Warner, Gannett, Microsoft, Maytag Corporation, Media News Group, VeriSign and Hewlett Packard.
About DreamMates.com
DreamMates.com is one of the top online dating sites in North America, boasting over three million members. Launched in 1999, this site has helped hundreds of thousands of members find happiness through a safe, fun and effective online dating community.
DreamMates.com is fully owned by Vintacom Media Group Inc., a privately owned software development company headquartered in Edmonton, Alberta, Canada. The company employs 35 full time employees specializing in marketing, business development, network infrastructure and application programming, and approximately 85 off-site quality control personnel who screen user profiles and photos.
