OREM, Utah – June 11, 2002 Omniture, the leader in providing adaptable, next-generation Web analytics to large, complex websites, today announced that Macromedia has selected SiteCatalyst™ to provide real-time analysis of its global Web properties and eMarketing initiatives.
"Our website is an important resource for millions of professional developers so it is important we understand what information and campaigns meet their needs," said Matt Belkin, manager of web analysis, Macromedia. "Macromedia is dedicated to providing the best overall customer experience possible, and SiteCatalyst helps us achieve our goals."
SiteCatalyst is one of the industry's most mature remotely-hosted web analytics solutions. It enables marketing managers to see in real-time all the factors that influence the success of their online businesses. SiteCatalyst provides bottom-line information that measures the effectiveness of website and marketing initiatives allowing for immediate action on factors that most influence success. The interface is customizable and easy to use giving access to information anytime, anywhere over the Internet.
"Macromedia is a respected leader in web design and development," said Josh James, chief executive officer of Omniture. "We are pleased that they have recognized our unique ability to serve their analytic needs. SiteCatalyst is the only analytic solution that can easily address the varying audiences of most Internet properties and provide individualized information to support an entire organization."
For more information about Omniture and SiteCatalyst™, please visit our website at www.omniture.com.
About Omniture
Omniture, Inc., headquartered in Orem, Utah, is the pioneer of next-generation web analytics technology and is the most experienced provider of adaptable solutions to large, complex websites. Omniture's flagship product, SiteCatalyst, has been designed specifically for the needs of enterprise companies to monitor visitor and commerce activity, identify specific points of change, and drive business decisions that increase ROI. Cutting-edge technology and excellent customer service have resulted in an impressive client list, which includes AOL Time Warner, Gannett, Microsoft, Maytag Corporation, Media News Group, VeriSign and Hewlett Packard.
