OREM, Utah (August 16, 2003) Omniture, a leader in providing adaptable, next-generation web analytics to large, complex websites, today announced that Resort Reservations Network (RezRez) was able to significantly increase marketing effectiveness gaining immediate ROI only 30 days after implementing SiteCatalyst™. This effectiveness was gained through a greater understanding of keyword purchases. By reducing marketing spend on ineffective words and instead focusing purchases on keywords that contributed to purchases, RezRez was able to increase their marketing effectiveness by 50%.
"Prior to using SiteCatalyst, the biggest challenge that we had getting access to relevant information quickly," said Robert Morrow at RezRez. "Managers and Executives would get reports once a week but often wouldn't have the time to sort through them completely. We had a very good understanding of what our eCommerce was doing for us, but we didn't have true accurate analysis that we trusted. Before implementing SiteCatalyst, we could tell incoming clicks from search engines, but we couldn't decipher which campaign click throughs produced the best ROI."
SiteCatalyst is one of the industry's leading marketing focused web-analytics solutions. It enables marketing managers to see in real-time all the factors that influence the success of their online businesses. Providing bottom-line information that measures the effectiveness of websites and marketing initiatives, SiteCatalyst allows for immediate action on factors that most influence success.
Morrow continued, "With SiteCatalyst in place, we were able to fine tune our keyword campaigns to specific keywords that were converting to sales thereby reducing cost. The upside for the company is the marketing dollars we are spending actually contribute to the bottom line. SiteCatalyst gives us the solid data to back this information. It is a must have, an irreplaceable core business tool that provides us with data that we can trust."
"The importance of understanding what is working and what is not cannot be equaled when it comes to optimizing performance," said Josh James, chief executive officer of Omniture. "Whether it be specific campaigns, referrers or keyword purchases, having access to immediate insight into what is contributing to site success allows marketers to make educated decisions that greatly enhance ROI. By implementing SiteCatalyst, RezRez was able to maximize its marketing spending which resulted in increased revenue. This is another great example of how companies are getting value from web analytics."
RezRez implemented SiteCatalyst in January 2003 and has continued to see dramatic improvement in site performance since this time. Additional information regarding the results RezRez has seen because of their use of SiteCatalyst can be found in their case study located on the Omniture website.
For more information about Omniture and SiteCatalyst, please visit our website at www.omniture.com.
About Omniture
Omniture, Inc., headquartered in Orem, Utah, is the pioneer of next-generation web analytics technology and is the most experienced provider of adaptable solutions to large, complex websites. Omniture develops and markets SiteCatalyst, which has been designed specifically for the needs of enterprise companies to monitor visitor and commerce activity, identify specific points of change, and drive business decisions that increase ROI. Cutting-edge technology has resulted in an impressive client list, which includes AOL Time Warner, Gannett, Microsoft, Maytag Corporation, Media News Group, VeriSign and Hewlett Packard.
About Resort Reservations Network Inc.
RezRez is the world's best travel planner, fulfilling the travel needs of consumers and business partners. RezRez customizes vacation reservations through RezRez.com for premiere destinations in the United States, Canada, Mexico and the Caribbean. RezRez guarantees to match the best accommodation prices available, and is the most reliable travel source to the world's best destinations. RezRez is a division of the Intrawest Corporation, the leading developer and operator of village-centered destination resorts (IDR:NYSE, ITW:TSX). For more information visit www.rezrez.com.
