Solution Combines On-Demand Web Site Delivery Services with Real-time Actionable Insight into Visitor Behavior, in Order to Boost Customer Acquisition, Conversion and Retention
SANTA CLARA, Calif. (Oct. 8, 2003) Speedera Networks, the emerging leader in global content delivery services, and Omniture, the leader in providing adaptable, next-generation Web analytics to large, complex Web sites, today announced a partnership that will allow Speedera to sell Omniture's award-winning product, SiteCatalyst™, as part of its comprehensive SpeedSuite family of services.
Under the terms of the agreement, Speedera will use Omniture's next-generation Web analytics technology on behalf of its clients who are seeking a complete solution: site delivery services as well as web analytics, from a single source. Speedera's existing services optimize content delivery from the edge of the Internet; with the addition of SiteCatalyst, the company will be able to augment the SpeedSuite solution to include the ability to better understand visitor behavior on Web sites. Speedera and Omniture will integrate their product sets to allow users to have full access to all services through Speedera's SpeedEye management portal, and be better able to understand the relationship between factors influenced by Speedera's delivery services, such as performance and availability, and actual visitor behavior on the site, such as placing an order.
By quickly tracking and identifying factors contributing to a Web site's success, marketers can refine their online campaigns and content based on better business intelligence. At the same time, IT staff can better evaluate the effect of content delivery services in improving the site. Working together, marketing and IT organizations can improve the web experience for site visitors, in order to increase online revenues and enhance customer satisfaction and loyalty.
"When Web sites have unpredictable availability or slow performance, it can have a negative impact on user behavior. While Web analytic services and Content Delivery Network providers' site monitoring services each provide valuable information, there is greater value in correlating their metrics to see exactly where performance and uptime have an impact," said Bill Gassman, a principal analyst with Gartner Research. "The new insights can help enterprises target their web site investments to where the resources will do the most good."
Speedera and Omniture both benefit by integrating their services into a combined solution and extending that solution to a larger market – improving revenues while strengthening customer relationships.
"Speedera's content delivery services provide an unparalleled global edge for serving distributed content so that end-users get the content they want whenever they want it," said Omniture CEO Josh James. "Omniture will provide the means to report that key additional piece – what happens after the click?"
"Omniture's extensive experience with high volume, multi-site Web properties will be of great benefit to Speedera's own customers, enabling them to delve into their metrics and discover new opportunities to improve their Web sites, the overall user experience, and the bottom line," said Ajit Gupta, CEO and president of Speedera Networks. "The combination of both companies' services provides a complete solution second to none and strengthens Speedera's leading position as the fastest growing company in the CDN market."
Pricing and Availability
Omniture's SiteCatalyst offered by Speedera is available immediately. Pricing is based on usage.
About Omniture
Omniture, Inc., headquartered in Orem, Utah, is the pioneer of next-generation Web analytics technology and is the experienced provider of adaptable solutions to large, complex Web sites. Omniture's flagship product, SiteCatalyst, has been designed specifically for the needs of the enterprise companies to monitor visitor and commerce activity, identify specific points of change, and drive business decisions that increase ROI. Cutting-edge technology and excellent customer service have resulted in an impressive client list, which includes AOL Time Warner, General Motors, Hewlett-Packard, Gannett, Maytag Corporation, Half.com, and Media News Group. For more information, call Omniture at 801-722-7000 or visit http://www.omniture.com.
About Speedera Networks
Speedera Networks, Inc. is the emerging leader in content delivery services. The company provides global, on-demand services that cost-effectively solve the performance, scalability, availability and security problems of delivering web sites. Speedera's edge delivery network is deployed in the Americas, Europe and the Asia-Pacific region, with connectivity to over 1000 carrier networks. Speedera's SpeedSuite services include a comprehensive set of next generation streaming, content delivery, failover, global load balancing, security and management services, all based on a common global traffic management infrastructure and patented technology. Customers include leading organizations such as American Eagle Outfitters, DoubleClick, Fox Broadcasting, Macromedia, NASA, Network Associates, Sony Music Entertainment, and Univision. The company's investors include Banc of America Securities LLC, Continuum Group Ltd, Deutsche Bank AG, Hewlett-Packard Company, Oracle Corp., Industry Ventures and Trinity Ventures, among others. Speedera Networks is located at 4800 Great America Parkway, Santa Clara, CA, USA 95054-1227. For more information about Speedera, please call +1 408-970-1500, visit http://www.speedera.com or email info@speedera.com.
