Leading Western Retailer Streamlines eCommerce through Web Analytics
OREM, Utah (November 11, 2003) Omniture, the leader in providing adaptable, next-generation web analytics to large, complex websites, today announced that Shepler's, a provider of western apparel, has implemented their product, SiteCatalyst™, to provide real-time analysis of customer, visitor and eCommerce activity. Sheplers has been meeting the western wear needs of Americans for over 55 years through their super-western stores, catalog and online division. With their selection of SiteCatalyst, Sheplers is looking to gain a better understanding of their online shopping process and the impact email sign-ups and catalog requests have on their bottom line.
"In the past, we have utilized a fairly elaborate in-house reporting system in addition to our web analytics solution," said Trent Minneman, manager of eCommerce for Sheplers. "We now expect SiteCatalyst to accommodate all of our reporting efforts. With SiteCatalyst, our buyers can access reports detailing the activity of specific merchandise and use this information to control and maintain our inventory levels. Our marketing department can track the success of email campaigns. Our development department can review site and visitor information that will help us refine our eCommerce process. Each of these departments and individuals has unique logins allowing them access only to the information they need for their job function. In the past, this information was not easily accessible and required a considerable amount of development and support time. With SiteCatalyst, we are streamlining our processes."
SiteCatalyst empowers online marketing managers to measure success and drive ROI by providing immediate insight through relevant reports about visitor and customer interactions with their websites. SiteCatalyst provides bottom-line information that measures the effectiveness of websites and marketing initiatives allowing for immediate action on factors that most influence success. The interface is customizable and easy to use giving access to information anytime, anywhere over the Internet. SiteCatalyst is a managed solution that requires no hardware or software to install and can be implemented on average in less than a week.
"Sheplers is a perfect example why Internet Retailers need an analytics solution that can immediately provide appropriate information to specific individuals or departments throughout the organization," said Josh James, chief executive officer of Omniture. "With SiteCatalyst, companies can utilize one product to accomplish this objective."
For more information about Omniture and SiteCatalyst™, please visit our website at www.omniture.com.
About Omniture
Omniture, Inc., headquartered in Orem, Utah, is the pioneer of next-generation web analytics technology and is the most experienced provider of adaptable solutions to large, complex websites. Omniture develops and markets SiteCatalyst, which has been designed specifically for the needs of enterprise companies to monitor visitor and commerce activity, identify specific points of change, and drive business decisions that increase ROI. Cutting-edge technology has resulted in an impressive client list, which includes AOL Time Warner, Gannet, Microsoft, Maytag Corporation, Half.com, Media News Group, and VeriSign.
About Sheplers
The name Sheplers has been synonymous with the West for many years, as all the trappings of the old and the new West can be found in this super-western store. With its start as a single store in Wichita, Kansas, Sheplers has gained an international reputation as the leader in western apparel. Sheplers is a symbol of a lifestyle that has long since faded from existence, but not from the hearts and minds of modern day cowboys and pioneer descendants.
From its beginning as a single store, Sheplers has grown to nineteen stores, an international catalog, and the largest western internet store. Our retail "super stores" have over an acre of selling space under their roofs. The huge scale is to accommodate Sheplers enormous inventory of boots, jeans, hats, western decor, and apparel.
