"We have found ClickMap v2 extremely beneficial in analyzing the individual elements on our site pages. It helps us clearly see how our customers are reacting to our content. These new features now provide us with the complete downstream impact of an individual element and how it relates to our site goals of revenue and conversion" said Mike Frazzini, vice president of technology and operations for eBags, the world's largest retailer of luggage, handbags, backpacks, bags and accessories for all lifestyles. "By incorporating this additional information into ClickMap, Omniture continues to lead the way in providing easily accessible, understandable information that helps their customers achieve business success."

"We continue to lead the industry with our innovative enhancements to SiteCatalyst," said Josh James, chief executive officer of Omniture. "Our customers have told us their businesses need information in a format that can be immediately understood and acted upon. With these additions to ClickMap, the effect of page content and design on business success is more visible than ever before which translates more rapidly into ROI. Omniture will continue to make analytic information easier to act upon as we have done with this release."

ClickMap was pioneered by Omniture as a feature set of Omniture's Optimum Path™ Reporting and was first introduced in SiteCatalyst 9.0 to visualize how visitors were interacting with individual elements of a web page by superimposing click-stream and page view data on the actual page. Optimum Path is the only path-analysis engine with the ability to break down complex traffic patterns into meaningful groups and present them in an easy-to-understand, visual format. These new ClickMap features are currently available on a limited basis and will be widely distributed by Omniture after its annual lock-down of production systems for the holiday season.

About SiteCatalyst
SiteCatalyst is the industry's most mature, remotely hosted web analytics solution. It empowers users throughout an organization (marketing, research, sales, line-of-business executives, etc) with critical information in real-time surrounding the factors that influence the success of their online businesses. SiteCatalyst provides bottom-line and most importantly real-time information that quantifies and visually represents the effectiveness of website and marketing initiatives. Going beyond simple data points about historical site activity ("what happened on my site"), SiteCatalyst provides actionable information ("what is happening on my site right now") that allows immediate action on factors that most affect success. With SiteCatalyst's Custom Insight Architecture, any factors that can be uniquely identified about site visitors become the subject of actionable custom reports that detail the affect those factors have on Website success. Using SiteCatalyst you will better understand your online business and make decisions that drive ROI. For full details, contact Omniture at (877) 722-7088 or go online to www.omniture.com.

About Omniture
Omniture, Inc., headquartered in Orem, Utah, is the pioneer of next-generation web analytics technology and is the most experienced provider of adaptable solutions to large, complex websites. Omniture develops and markets SiteCatalyst, which has been designed specifically for the needs of enterprise companies to monitor visitor and commerce activity, identify specific points of change, and drive business decisions that increase ROI. Cutting-edge technology has resulted in an impressive client list, which includes eBay, AOL Time Warner, Gannett, Microsoft, Oracle, Intel, CBS Sportsline.com, Overstock.com, GM, Hewlett Packard and VeriSign.