Seasoned Marketing Executive Will Help Support and Expand Omniture's Rapid Growth
OREM, Utah (December 4, 2003) Omniture, the leading provider of adaptable, next-generation web analytics to large, complex websites, today announced that John Mellor has joined the company as vice president of marketing. Mellor, most recently senior vice president of marketing and business development for Frontline Educational Products, LLC, a leading direct marketing company in the consumer education market, brings over 15 years of experience in marketing and business development leadership to Omniture. His background as a marketing professional within high-growth organizations uniquely qualifies him to keep pace with Omniture's rapid growth and expansion. As vice president of marketing at Omniture, Mellor will be responsible for managing all marketing and communication efforts throughout the organization.
"Omniture is rapidly growing as the industry leader in web analytics as demonstrated by our position this year in the Inc 500, the Deloitte & Touche Technology Fast 500 as well as numerous other product and corporate awards," said Josh James, chief executive officer of Omniture. "With the addition of John to our executive team, we continue to support and expand upon this position. John not only brings marketing expertise, but a strong management background that Omniture can draw on as it continues to grow at this rate. His skill set will help us further communicate Omniture's unique capabilities to serve the growing web analytics community."
Most recently, in his role as senior vice president of marketing and business development for Frontline Educational Products, Mellor transformed the company's entire marketing strategy to focus on online initiatives that reduced the company's cost per sale by over 75%. Prior to Frontline Educational Products, Mellor held the position of senior vice president of corporate development for RichFX, an online merchandising company for high-end retailers including Coach, Spiegel and Neiman Marcus. He also served as senior vice president of strategy and business development for Viewpoint, the leading provider of interactive media technology and services for website marketing and enterprise applications to companies like Nike, General Motors, Sony and Computer Associates. In addition, he holds a Bachelor of Science degree and a Master's in Business Administration from Brigham Young University.
"Omniture's unique approach fills a tremendous gap in Internet marketing by giving decision makers the information they need, in a format they can understand and use to make rapid decisions," said Mellor. "I am excited to be part of such a talented and dedicated team of people serving a world-class roster of clients."
For more information about Omniture and SiteCatalyst™, please visit our website at www.omniture.com.
About Omniture
Omniture, Inc., headquartered in Orem, Utah, is the pioneer of next-generation web analytics technology and is the most experienced provider of adaptable solutions to large, complex websites. Omniture develops and markets SiteCatalyst, which has been designed specifically for the needs of enterprise companies to monitor visitor and commerce activity, identify specific points of change, and drive business decisions that increase ROI. Cutting-edge technology has resulted in an impressive client list, which includes eBay, AOL Time Warner, Gannett, Microsoft, Oracle, Intel, CBS Sportsline.com, Overstock.com, GM, Hewlett Packard and VeriSign.
