Nation's Largest Specialty Lighting Chain Ensures Online Advertising ROI Through SiteCatalyst
OREM, Utah (December 10, 2003) Omniture, the leading provider of adaptable, next-generation web analytics to large, complex websites, today announced that LAMPS PLUS, the nation's largest specialty lighting chain, has reduced online advertising cost per acquisition (CPA) by 30% utilizing Omniture's award winning product SiteCatalyst.
"As with most companies, our marketing dollars are critical to our success," said Dennis Swanson, CEO and owner of LAMPS PLUS. "We needed a way to ensure the money we spent was focused on advertising campaigns that have the greatest impact on revenue. Last year before implementing SiteCatalyst, we couldn't tell which online advertising channels were giving us traffic and which were giving us revenue."
Now, with SiteCatalyst, LAMPS PLUS can evaluate the effectiveness of each and every campaign. "We now know the CPM, CPC and CPA of every campaign we are utilizing and can evaluate this information against our benchmark," said Mr. Swanson. "If a campaign doesn't hit a certain threshold, we can eliminate it so that we can divert our marketing dollars into more effective channels."
Mr. Swanson continued, "All of our online marketing efforts hinge on the ROI delivered by the advertiser. Having access to the SiteCatalyst information has helped us negotiate contracts and know how much we should pay. As a result of this type of analysis, we have reduced our CPA by over 30%."
SiteCatalyst is the industry's most mature remotely hosted web-analytics solution. It enables marketing managers to see in real-time all the factors that influence the success of their online businesses. SiteCatalyst provides bottom-line information that measures the effectiveness of websites and marketing initiatives allowing for immediate action on factors that most influence success. The interface is customizable and easy to use giving access to information anytime, anywhere over the Internet.
"Marketing budgets are critical to every business. Knowing when and where dollars should be spent to ensure the greatest level of return can have a significant impact on the company’s bottom line," said Josh James, chief executive officer of Omniture. "LAMPS PLUS's use of SiteCatalyst illustrates this fact. We are pleased to see the results they have achieved, and anticipate their continued success."
Additional information regarding the results LAMPS PLUS has seen as a result of their use of SiteCatalyst can be found in their case study located on the Omniture website http://www.omniture.com/ROI.
For more information about Omniture and SiteCatalyst, please visit our website at www.omniture.com.
About Omniture
Omniture, Inc., headquartered in Orem, Utah, is the pioneer of next-generation web analytics technology and is the most experienced provider of adaptable solutions to large, complex websites. Omniture develops and markets SiteCatalyst, which has been designed specifically for the needs of enterprise companies to monitor visitor and commerce activity, identify specific points of change, and drive business decisions that increase ROI. Cutting-edge technology has resulted in an impressive client list, which includes eBay, AOL Time Warner, Gannett, Microsoft, Oracle, Intel, CBS Sportsline.com, Overstock.com, GM, Hewlett Packard and VeriSign.
About LAMPS PLUS
Established in 1974, LAMPS PLUS is the nation's leading specialty lighting company serving more than five million customers a year, in stores and online at LAMPSPLUS.com. Headquartered in Southern California, LAMP PLUS comprises over 40 state-of-the-art showrooms, which carry the largest selection of functional and decorative lighting. Recently, LAMPSPLUS.com was accredited by Internet Retailer magazine as one of the top 50 online retailing sites in the US.
The company’s range of services includes free in-home lighting consultations and in-store lighting seminars provided by certified lighting designers. Installation services are available from expert, licensed electricians. LAMPS PLUS also employs more American Lighting Association trained lighting specialists than anyone. They are available in every store, by phone or online at LAMPSPLUS.com.
