New Method Saves Santa Over Five Hours and Reduces Reindeer Strain
OREM, Utah (December 19, 2003) Omniture, the leader in providing adaptable, next-generation web analytics to large, complex websites, today announced that The North Pole has redefined the traditional Christmas Eve toy distribution route using Omniture’s award-winning product, SiteCatalyst. In addition to simply identifying the “naughty” and “nice” children, Santa’s Workshop has used SiteCatalyst’s GeoSegmentation feature to highlight the geographical locations of “nice” children. By determining where the largest populations exist they were able to create a new distribution route.
“We have traditionally distributed toys based exclusively on time zones,” said Bernard, The North Pole’s Head Elf. “With the help of SiteCatalyst, we were able to determine that this old method was not the most efficient. Now, we take into consideration where the largest populations of nice children live and will therefore take a greater amount of time for delivery. Combining this information along with other SiteCatalyst reports, we were able to create a distribution route that will save Santa over five hours. Not only will this reduce time, but also drastically reduce the amount of strain on the reindeer.”
“I am very pleased with the new process,” said Saint Nicholas, also known as Santa Claus. “The SiteCatalyst reports have been an invaluable tool in helping us achieve North Pole efficiencies.”
"We are thrilled with the results The North Pole and Santa have been able to achieve using SiteCatalyst,” said Josh James, chief executive officer of Omniture. “Helping organizations identify areas where efficiencies can be improved is an important aspect of our business. It just goes to show all of us that sometimes looking at things a little differently can lead to better results.”
For more information about Omniture and SiteCatalyst, please visit our website at www.omniture.com.
About Omniture
Omniture, Inc., headquartered in Orem, Utah, is the pioneer of next-generation web analytics technology and is the most experienced provider of adaptable solutions to large, complex websites. Omniture develops and markets SiteCatalyst, which has been designed specifically for the needs of enterprise companies to monitor visitor and commerce activity, identify specific points of change, and drive business decisions that increase ROI. Cutting-edge technology has resulted in an impressive client list, which includes eBay, Time Warner, Gannett, Microsoft, Oracle, Intel, CBS Sportsline.com, Overstock.com, GM, Hewlett Packard and VeriSign.
