Analysis Leads to Inventory Optimization and Product Development Insight
OREM, Utah (January 12, 2004) Omniture, the leader in providing adaptable, next-generation web analytics to large, complex websites, today announced that The Timberland Company, known worldwide as a leader in premium footwear, apparel and gear for the outdoors, is utilizing Omniture’s award winning product SiteCatalyst to react to changes in customer interest and gauge online customer demand.
“During our peak holiday season, we were able to watch in real-time the products being queried on our site,” said Brian McGovern, eCommerce marketing manager for Timberland. “This was unique because not only were we seeing items being added to the shopping cart, but also seeing items our customers were requesting that were not in stock. We were able to utilize this information and make changes to inventory in response to sudden customer interest.”
“The direct channel at Timberland functions as both a store and a primary vehicle for understanding customer interest,” continued McGovern. “Therefore we’re interested not just in what customers are buying, but in what they are looking for. By coupling the products ordered with browsing patterns we are able to provide feedback to our product development teams and to our wholesale buyers. SiteCatalyst has been an incredibly useful tool as we strive to understand our customer better.”
SiteCatalyst is the industry’s most mature remotely hosted web-analytics solution. It enables managers and executives throughout an organization to see in real-time all the factors that influence the success of their online businesses. SiteCatalyst provides bottom-line information that measures the effectiveness of websites and marketing initiatives allowing for immediate action on factors that most influence success. The interface is customizable and easy to use giving access to information anytime, anywhere over the Internet. SiteCatalyst is a managed solution that requires no hardware or software to install and can be implemented on average in less than a week.
“Understanding online consumer behavior is an integral part of responding to current interest as well as a valuable leading indicator for future trends. Omniture continues to lead the way in providing this insight so businesses can respond more quickly and increase their online success,” said Josh James, chief executive officer of Omniture. “Timberland’s use of SiteCatalyst data during the critical holiday shopping period is an excellent example of how leading retailers are leveraging their online presence.”
For more information about Omniture and SiteCatalyst, please visit our website at www.omniture.com.
About Omniture
Omniture, Inc., headquartered in Orem, Utah, is the pioneer of next-generation web analytics technology and is the most experienced provider of adaptable solutions to large, complex websites. Omniture develops and markets SiteCatalyst, which has been designed specifically for the needs of enterprise companies to monitor visitor and commerce activity, identify specific points of change, and drive business decisions that increase ROI. Cutting-edge technology has resulted in an impressive client list, which includes AOL Time Warner, Gannett, Microsoft, Maytag Corporation, Media News Group, VeriSign and Hewlett Packard.
About Timberland
Timberland (NYSE: TBL) is a global leader in the design, engineering and marketing of premium-quality footwear, apparel and accessories for consumers who value the outdoors and their time in it. Timberland® products are sold worldwide through leading department and specialty stores as well as Timberland® retail stores. Timberland’s dedication to making quality products is matched by the company’s commitment to “doing well and doing good” -- forging powerful partnerships among employees, consumers and service partners to transform the communities in which they live and work.
