Premier Online Automotive Information Resource Implements Web Analytics Throughout Their Organization
OREM, Utah (January 28, 2004) Omniture, the leader in providing adaptable, next-generation web analytics to large, complex websites, today announced that Edmunds.com, the premier online resource for automotive information, is utilizing Omniture’s award winning product SiteCatalyst to maximize online opportunities by delivering information to all facets of its organization.
Individuals in various departments throughout the Edmunds.com organization are utilizing SiteCatalyst reports to make decisions regarding their specific area of responsibility. According to Avi Steinlauf, VP of Revenue Management for Edmunds.com, “Omniture has democratized our data so our sales team accesses it to improve client services, our internal business owners access it to better control and understand their online product performance, our accounting team uses it audit affiliate reports, and other departments access it at their convenience without waiting for data team’s help.”
Mr. Steinlauf continued, “Overall, Omniture gives us insight about our efforts so we can productively apply knowledge and resources to maximize opportunities and control risks.”
SiteCatalyst is the industry’s most mature remotely hosted web-analytics solutions. It enables marketing managers to see in real-time all the factors that influence the success of their online businesses. SiteCatalyst provides bottom-line information that measures the effectiveness of websites and marketing initiatives allowing for immediate action on factors that most influence success. The interface is customizable and easy to use giving access to information anytime, anywhere over the Internet. SiteCatalyst is a managed solution that requires no hardware or software to install and can be implemented on average in less than a week.
“We are consistently seeing SiteCatalyst reports being used by more and more areas in an organization. From marketing, product and channel managers up to top executives, SiteCatalyst information gives critical insight, in real time, for online decision making,” said Josh James, chief executive officer of Omniture. “The data is readily accessible and most importantly easily understandable. Edmunds.com is a standout example as to how effective this approach can be.”
For more information about Omniture and SiteCatalyst, please visit our website at www.omniture.com.
About Omniture
Omniture, Inc., headquartered in Orem, Utah, is the pioneer of next-generation web analytics technology and is the most experienced provider of adaptable solutions to large, complex websites. Omniture develops and markets SiteCatalyst, which has been designed specifically for the needs of enterprise companies to monitor visitor and commerce activity, identify specific points of change, and drive business decisions that increase ROI. Cutting-edge technology has resulted in an impressive client list, which includes Time Warner, Gannett, Microsoft, Maytag Corporation, Media News Group, VeriSign and Hewlett-Packard.
