Trusted Resource for Vehicle Information Implements Real-time Web Analytics Solution
OREM, Utah (March 2, 2004) Omniture, the leader in providing adaptable, next-generation web analytics to large, complex websites, today announced that Kelley Blue Book, the trusted resource for vehicle information, is utilizing Omniture’s award winning product SiteCatalyst to better understand online customer behavior and strengthen partner relationships.
“We were looking for a company that could handle the extraordinary amount of data we collect as well as a company willing to work with us as a partner versus just as a client,” said Stephen Henson, executive vice president, sales and marketing for Kelley Blue Book. “We have such a complex site few analytics companies were able to even approach handling our needs as well as the needs of our partners. Our selection of SiteCatalyst has clearly addressed these issues.”
“Kelley Blue Book is utilizing SiteCatalyst to better understand how customers use our site, and it has already been put to use in developing Kelley Blue Book's Top Lists by category and Top List of overall researched vehicles. In addition, the ClickMap™ reports have been extremely helpful. Using this technology, we can visually look at a page and see how visitors are reacting to placement and content.” Mr. Henson continued, “Because of the nature of our business, we needed a reliable way to quantify and qualify the value our site provides to partners. With Omniture our partners can see real time clicks on kbb.com through a special online site. It has truly strengthened our partner relationships and become a compelling reporting tool for us.”
SiteCatalyst is the industry’s most mature remotely hosted web-analytics solutions. It enables marketing managers to see in real-time all the factors that influence the success of their online businesses. SiteCatalyst provides bottom-line information that measures the effectiveness of websites and marketing initiatives allowing for immediate action on factors that most influence success. The interface is customizable and easy to use giving access to information anytime, anywhere over the Internet. SiteCatalyst is a managed solution that requires no hardware or software to install and can be implemented on average in less than a week.
“Understanding how customers interact with a site’s online content can reveal significant opportunities. We’re seeing more and more of our customers leverage these opportunities to deliver a better user experience and ultimately increase the ROI of their site,” said Josh James, chief executive officer of Omniture. “Kelley Blue Book’s use of SiteCatalyst to better understand this information is an excellent example.”
For more information about Omniture and SiteCatalyst, please visit our website at www.omniture.com.
About Omniture
Omniture, Inc., headquartered in Orem, Utah, is the pioneer of next-generation web analytics technology and is the most experienced provider of adaptable solutions to large, complex websites. Omniture develops and markets SiteCatalyst, which has been designed specifically for the needs of enterprise companies to monitor visitor and commerce activity, identify specific points of change, and drive business decisions that increase ROI. Cutting-edge technology has resulted in an impressive client list, which includes AOL Time Warner, Gannett, Microsoft, Maytag Corporation, Media News Group, VeriSign and Hewlett Packard.
About Kelley Blue Book (kbb.com)
Kelley Blue Book is the most trusted vehicle information resource by both consumers and the auto industry. The company's Web site kbb.com provides research tools and up-to-date pricing on thousands of new and used vehicles, including the company's New Car Blue Book Value, which reveals what a new car is actually selling for. Since 1926, car buyers and sellers have relied upon Kelley Blue Book for authoritative and unbiased information to make well-informed automotive decisions. The company reports vehicle prices and values via products and services including the famous Blue Book Official Guide(tm), software and Internet site, kbb.com. Kbb.com has been rated the No. 1 automotive information site by Nielsen//NetRatings as well as No. 1 and first visited automotive site by J.D. Power and Associates six years running. No other medium reaches more in-market car-buyers than kbb.com; one in every four American car-buyers complete their research on kbb.com.
