Leading Hotel and Resort Owner and Operator Provides Property Specific Analysis Directly to Property Managers
OREM, Utah (March 22, 2004) Omniture, the leader in providing adaptable, next-generation web analytics to large, complex websites, today announced that Hyatt Hotels Corporation has implemented their award-winning web analytics product SiteCatalyst throughout their corporate web site including all 121 Domestic Hyatt Hotels and Resorts. SiteCatalyst is the industry’s most mature remotely hosted web-analytics solution and enables managers and executives throughout an organization to see in real-time all the factors that influence the success of their online businesses. SiteCatalyst was chosen to help Hyatt better understand and drive customer conversion rates.
“Prior to implementing SiteCatalyst, tracking revenue, bookings and conversion ratios through our current set of reporting tools was a very labor intensive job,” said Peter Chesek, manager of Hyatt.com for Hyatt Hotels Corporation. “We needed the ability to understand trends associated with revenue and conversion ratios across multiple time periods, and be able to drill down into these trends by search engines, referring urls, campaigns, etc. Our hotels have always asked for this type of information and now with SiteCatalyst we can provide it.”
SiteCatalyst’s scalability and flexibility allows Hyatt to provide individual report suites for each hotel. Mr. Chesek continued, “We are tracking all of our hotels with SiteCatalyst. Each Hyatt Hotel has their own account and can see only those reports that relate to their property. In addition, we have expanded the segmentation for several Hyatt Hotels to include mini-site information. This may include secondary web sites associated with a hotels restaurant, spa or golf course. We greatly appreciate SiteCatalyst’s ability to adapt to our hotel data -- the report naming, permission setting functionality has allowed us to make it unique to each hotel. The flexibility behind that has been great for Hyatt.”
SiteCatalyst provides bottom-line information that measures the effectiveness of websites and marketing initiatives allowing for immediate action on factors that most influence success. The interface is customizable and easy to use giving access to real-time information anytime, anywhere over the Internet. Additionally, SiteCatalyst is a managed solution that requires no hardware or software to install.
“Obtaining insights into discreet segments of your business puts tremendous power into the hands of frontline decision makers” said Josh James, chief executive officer of Omniture. “Hyatt is an excellent example of how online content and understanding can mirror offline operations to provide valuable insight that drives ROI.“
For more information about Omniture and SiteCatalyst, please visit our website at www.omniture.com.
About Hyatt
Currently, there are 209 Hyatt hotels and resorts around the world. Hyatt Corporation and its affiliates operate, manage, franchise or lease 121 hotels and resorts in the U.S., Canada and the Caribbean. Affiliates of Hyatt International Corporation operate, manage or franchise 88 hotels and resorts in 39 countries. In the U.S., Hyatt worldwide reservations for individuals and groups can be reached at 1-800-233-1234. Outside the U.S., contact the local Hyatt sales office or representative. For more information about Hyatt hotels and resorts, visit Hyatt on the Internet at www.hyatt.com.
About Omniture
Omniture, Inc., headquartered in Orem, Utah, is the pioneer of next-generation web analytics technology and is the most experienced provider of adaptable solutions to large, complex websites. Omniture develops and markets SiteCatalyst, which has been designed specifically for the needs of enterprise companies to monitor visitor and commerce activity, identify specific points of change, and drive business decisions that increase ROI. Cutting-edge technology has resulted in an impressive client list, which includes eBay, Time Warner, Gannett, Microsoft, Oracle, Intel, CBS Sportsline.com, Overstock.com, GM, Hewlett-Packard and VeriSign.
