Top eBusinesses Convene with Experts and Peers on Best Practices in Web Analytics
Orem, UT (March 29, 2004) Omniture, the leading provider of adaptable, next-generation web analytics to large, complex websites, held its annual Summit in Snowbird, Utah March 17 - 21. As host to nearly 200 users from more than 90 companies, the Summit provided an atmosphere of information exchange and education for industry-leading online marketers and business intelligence analysts.
Attendees of the Summit enjoyed presentations from industry analysts Bob Chatham of Forrester Research and Patti Freeman-Evans of Jupiter Research. Additionally, attendees received real-world implementation and optimization case studies from Omniture customers including eBay, Hewlett-Packard, Gannett, Bell Canada, Edmunds.com, Meredith Corporation, Nortel Networks and SportsLine.com. Finally, Omniture offered a variety of in-depth training sessions featuring SiteCatalyst™, Omniture’s industry-leading analytics product. The information shared throughout the sessions allowed SiteCatalyst users to better understand how to gather, present and utilize the information available in SiteCatalyst to impact online business success.
“The Omniture Summit provided outstanding insight and learning from current users as well as industry and company representatives,” said Allen Silkin, director, business analysis for eDiets.com “The excellent speakers and presentation of real-world case studies gave us insight into opportunities to greatly enhance our current use of SiteCatalyst. With the information and direction we received during the Summit, eDiets envisions using SiteCatalyst as a critical part of the day to day intelligence that will grow and improve our company’s performance.”
“Omniture’s success in delivering cutting-edge web analytics is a result of our commitment to treat our customers as true partners in the development of SiteCatalyst,” said Josh James, CEO of Omniture. “The Omniture Summit is a uniquely beneficial event for both Omniture and our clients. Clients have the opportunity to learn best practices from the experts at Omniture and from other power users. At the same time, Omniture is able delve into the real-world needs of our clients to better understand how we can evolve our solutions to positively affect their online business objectives. We’re pleased to announce that the vast majority of new product features introduced in SiteCatalyst are a direct response to customer needs and questions.”
About SiteCatalyst
SiteCatalyst is the industry’s most mature, remotely hosted web analytics solution. It empowers users throughout an organization (marketing, research, sales, line-of-business executives, etc) with critical information in real-time surrounding the factors that influence the success of their online businesses. SiteCatalyst provides bottom-line and most importantly real-time information that quantifies and visually represents the effectiveness of website and marketing initiatives. Going beyond simple data points about historical site activity (“what happened on my site”), SiteCatalyst provides actionable information (“what is happening on my site right now”) that allows immediate action on factors that most affect success. With SiteCatalyst’s Custom Insight Architecture, any factors that can be uniquely identified about site visitors become the subject of actionable custom reports that detail the affect those factors have on Website success. Using SiteCatalyst you will better understand your online business and make decisions that drive ROI.
For full details, contact Omniture at (877) 722-7088 or go online to www.omniture.com.
About Omniture
Omniture, Inc., headquartered in Orem, Utah, is the pioneer of next-generation web analytics technology and is the most experienced provider of adaptable solutions to large, complex websites. Omniture develops and markets SiteCatalyst, which has been designed specifically for the needs of enterprise companies to monitor visitor and commerce activity, identify specific points of change, and drive business decisions that increase ROI. Cutting-edge technology has resulted in an impressive client list, which includes eBay, Time Warner, Gannett, Microsoft, Oracle, Intel, CBS Sportsline.com, Overstock.com, GM, Hewlett-Packard and VeriSign.
For more information on Omniture or SiteCatalyst call (877) 722-7088 or go online to www.omniture.com.
