Omniture, Inc., Closes $14.5 Million Venture Capital Funding Round Led by Hummer Winblad Venture Partners

Funding from Leading VC Firm to Accelerate Training, Technology and Market Leadership Efforts

OREM, Utah (May 12, 2004) Omniture, the leading provider of adaptable, next-generation web analytics to large, complex websites, today announced it has closed a $14.5 million round of venture capital funding, lead by Hummer Winblad Venture Partners. Mark Gorenberg, a partner at Hummer Winblad Venture Partners, will join the company’s board of directors.

Omniture, with a long tradition of innovating to meet the real-world needs of its customers, develops and markets SiteCatalyst, an enterprise-level web analytics tool used by the world’s leading online marketers including 3 of the top 5 Fortune-ranked corporations. Omniture, which recently reported that the first quarter of 2004 represents the 12th consecutive quarter of growth, and sixth consecutive quarter the company has been profitable, today announced the funding will act as a catalyst to accelerate training and technology development, sales and marketing efforts and to support infrastructure investment warranted by a burgeoning client base.

“We were immediately impressed by the Omniture team, the sustainability of their business model and the loyalty of their marquee client base,” said Mark Gorenberg of Hummer Winblad Venture Partners. “The company has been a visionary in developing solutions to meet the online marketing intelligence needs of today’s complex enterprise. Their ability to execute on that vision, coupled with their growth and profitability record, indicates great potential for sustainable success.”

“Hummer Winblad’s investment in Omniture is a testament to our people’s hard work and the company’s commitment to its customers,” said Josh James, CEO and co-founder of Omniture. “It also represents a belief in Omniture’s position as a driving force in the marketing intelligence industry. We’re pleased to receive the support of Hummer Winblad and look forward to the opportunities for strategic expansion that this funding will afford the company.”

For more information about Omniture and SiteCatalyst, please visit www.omniture.com.

About Omniture
Omniture, Inc., headquartered in Orem, Utah, is the pioneer of next-generation web analytics technology and is the most experienced provider of adaptable solutions to large, complex websites. Omniture develops and markets SiteCatalyst, which has been designed specifically for the needs of enterprise companies to monitor visitor and commerce activity, identify specific points of change, and drive business decisions that increase ROI. Omniture’s unique commitment to responding to customer needs in developing advanced solutions and cutting-edge technology has resulted in the highest client retention in the industry and an impressive client list, which includes eBay, Time Warner, Gannett, Microsoft, Oracle, Intel, Overstock.com, GM, Hewlett-Packard and VeriSign.

About Hummer Winblad Venture Partners
Established in 1989, Hummer Winblad Venture Partners (www.humwin.com) was the first venture capital firm to invest exclusively in software companies. Today, Hummer Winblad Venture Partners, headquartered in San Francisco, has $1 billion under management and has participated in more than 60 liquidity events through public offerings or M&A transactions with its portfolio companies. Past early-stage investments include Arbor Software, Extensity, Global Center, NetDynamics, Powersoft, Scopus Technologies, AdForce, Net Perceptions, Liquid Audio and Wind River Systems. Hummer Winblad Venture Partners investment categories include enterprise applications, software infrastructure and platforms, development tools, and engineering and scientific software.