First-time available custom Web property analysis tool gives Web site managers incomparable flexibility to analyze visitor behavior.
OREM, Utah (June 12, 2001) — MyComputer.com has now made it possible for webmasters and technology professionals to customize Web analytics to interpret Web site traffic and visitor usage in specific sections of their Web sites using a new feature of MyComputer.com's SuperStats product, the most widely used remotely hosted Web analytics tool.
The company today unveiled a custom Web property tracking function for its SuperStats tool, which allows users to analyze up to 20 unique variables at one time on any given Web page.
As a result, marketers now have the flexibility to compile non-personally identifiable customer characteristics (such as whether the visitor was logged in or had cookies enabled) on any Web page and correlate such data to understand user preferences and buying patterns unique to specific groups of visitors.
Companies can then leverage such data to determine how specific visitor trends (such as length of visit or number of pages visited) are affected by changes in Web page content.
"Since SuperStats ties together (or cross-tabulates) visitor behavior, visitor characteristics, and Web page content, it sets itself apart as the most powerful analytics solution available and offers unlimited practical applications," said Josh James, chief executive officer of MyComputer.com. "Virtually anything a Web site 'knows' about the visitor or the Web page itself can now be identified, tracked, and analyzed without compromising a user's confidential information."
"An online media site, for example, can use SuperStats to identify what specific subsections of its Web site are frequented by visitors who purchase or download items from the site," James said. "Thus, site navigation and advertising can be strategically managed for effectiveness. Moreover, an online banking site could use SuperStats to identify trends in specific customer profiles and decide how to create content and time marketing efforts that effectively encourage customers to sign up for online banking or bill-pay services."
"SuperStats Property Tracking allows eBay to collect non-personally identifiable information in a reliable, efficient and customized format," said Alex Poon, Senior Director of Advanced
Technologies at eBay. "We can analyze a broad spectrum of information which helps us provide eBay members with the most reliable and innovative shopping experience to be found on the Web."
To demo SuperStats v6.0, users can call 877-722-7055.
About MyComputer.com
MyComputer.com is the world's leading provider of remotely hosted Web analysis services. The company's flagship product, SuperStats, provides real-time Web site traffic monitoring and analytics for thousands of enterprise sites and Internet industry leaders, including AOL Time Warner, eBay, Novell and TWA, among others. Founded in 1996, privately held MyComputer.com empowers Web site managers with vital business metrics to improve online return-on-investment and customer relationship management. Headquartered in Orem, Utah, the company maintains strategic partnerships with VeriSign, Keynote, and Dell. For more information, call MyComputer.com at 801-722-7000 or visit http://www.mycomputer.com.
