MyComputer.com's SuperStats Quantifies E-Commerce Effectiveness for Marketers and Advertisers

OREM, Utah (June 27, 2001) - MyComputer.com today announced that advertisers and marketers can now determine the effectiveness of online promotional campaigns using four new e-commerce reports added to SuperStats, the most widely used, remotely hosted Web analysis tool.

"Understanding the path visitors take before making a online purchase is invaluable to any marketer or executive, and with SuperStats, businesses can also now accurately gauge their return on investment from banner ads, link, and other online promotional tactics," said Josh James, chief executive officer of MyComputer.com.

"Using the new SuperStats e-commerce reports, companies can improve their marketing and customer acquisition efforts by detailing customer trends and profiles, customer acquisition costs, transaction successes and revenue-generating referrers without compromising visitor privacy or Web site security."

The new e-commerce reports include the following:

• Cost Per Acquisition: identifies the cost to get a visitor or a buyer to a Web site, where to spend advertising dollars, and which partnerships are most effective;
• Customer Detail: shows customer information for the last 100 customers, including purchase amount, cookies enabled, monitor resolution, java enabled, etc;
• Complete Transactions: details how many people made a purchase versus browse, as well as audits ordering systems and cash flow reports; and
• Source of Revenue: tracks how much revenue each referrer or link is sending to a Web site.