MyComputer.com's SuperStats Quantifies E-Commerce Effectiveness for Marketers and Advertisers
OREM, Utah (June 27, 2001) - MyComputer.com today announced that advertisers and marketers can now determine the effectiveness of online promotional campaigns using four new e-commerce reports added to SuperStats, the most widely used, remotely hosted Web analysis tool.
"Understanding the path visitors take before making a online purchase is invaluable to any marketer or executive, and with SuperStats, businesses can also now accurately gauge their return on investment from banner ads, link, and other online promotional tactics," said Josh James, chief executive officer of MyComputer.com.
"Using the new SuperStats e-commerce reports, companies can improve their marketing and customer acquisition efforts by detailing customer trends and profiles, customer acquisition costs, transaction successes and revenue-generating referrers without compromising visitor privacy or Web site security."
The new e-commerce reports include the following:
- Cost Per Acquisition: identifies the cost to get a visitor or a buyer to a Web site, where to spend advertising dollars, and which partnerships are most effective;
- Customer Detail: shows customer information for the last 100 customers, including purchase amount, cookies enabled, monitor resolution, java enabled, etc;
- Complete Transactions: details how many people made a purchase versus browse, as well as audits ordering systems and cash flow reports; and
- Source of Revenue: tracks how much revenue each referrer or link is sending to a Web site.
The enhancements to SuperStats are initially available to SuperStats Premium and SuperStats Enterprise clients. A demo of SuperStats Premium is available at http://v2.superstats.com/demo_premium.html. More information about SuperStats Enterprise is available at http://enterprise.mycomputer.com or by calling 1-877-722-7055.
About MyComputer.com
MyComputer.com is the world's leading provider of remotely hosted Web analysis services. The company's flagship product, SuperStats, provides real-time Web site traffic monitoring and analytics for thousands of enterprise sites and Internet industry leaders, including AOL Time Warner, eBay, Novell and TWA, among others. Founded in 1996, privately held MyComputer.com empowers Web site managers with vital business metrics to improve online return-on-investment and customer relationship management. Headquartered in Orem, Utah, the company maintains strategic partnerships with VeriSign, Keynote, and Dell. For more information, call MyComputer.com at 801-722-7000 or visit http://www.mycomputer.com.
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