OREM, Utah (July 18, 2001) - MyComputer.com today announced that users of SuperStats Enterprise can now compare their Web traffic data with that of the average business Web site to learn how to increase online performance and return-on-investment.
SuperStats Enterprise, the most robust, remotely hosted Web analysis product, now includes a fully integrated statistical comparison of individual Web site data along side comparables for the Internet at-large. As a result, Web marketers, site managers and business executives can now use the data in SuperStats to make informed marketing and Web design decisions that influence e-commerce and traffic.
The averaged Internet data in SuperStats is derived from the aggregate daily performance of thousands of Web sites monitored by MyComputer.com, representing hundreds of millions of page views per month. No data is collected from any adult or otherwise offensive site.
"SuperStats users can learn how their Web sites stack up to the Internet as a whole and better understand their audiences in terms of technical sophistication and surfing habits," said Josh James, chief executive officer of MyComputer.com. "The aggregated data available in SuperStats Enterprise sheds new light on the trends and preferences of Internet users and helps Web marketers to benchmark their site performance and create realistic goals for Web site metrics."
Using SuperStats, businesses can make a point-by-point comparison of Web data in more than 50 report categories to analyze visitor behaviors, preferences, and profiles. For example, comparative search engine referral data can be used to improve search engine submissions and therefore, would likely result in an increase in visitor traffic to a given Web site.
"If, for example, a Web site receives only 4 percent of its traffic from Yahoo!, while the Internet at large receives 30 percent of its traffic from Yahoo!, then company submissions to Yahoo! could be improved to increase the percentage of referred traffic," James said. "Marketing goals can be achieved and even surpassed by acting upon data that can be extrapolated from how other sites operate."
More information about SuperStats Enterprise can be found at http://enterprise.superstats.com or by calling 1-877-722-7055 for a demo.
About MyComputer.com
MyComputer.com is the world's leading provider of remotely hosted Web analysis services. The company's flagship product, SuperStats, provides real-time Web site traffic monitoring and analytics for thousands of enterprise sites and Internet industry leaders, including AOL Time Warner, eBay, Novell and TWA, among others. Founded in 1996, privately held MyComputer.com empowers Web site managers with vital business metrics to improve online return-on-investment and customer relationship management. Headquartered in Orem, Utah, the company maintains strategic partnerships with VeriSign, Keynote, and Dell. For more information, call MyComputer.com at 801-722-7000 or visit http://www.mycomputer.com.
