Corporations with multiple URLs can now use SuperStats Enterprise to aggregate and summarize Web site visitor behavior across all online properties
Orem, UT (December 20, 2001) - MyComputer.com today announced the addition of Multi-Site Roll-ups technology to SuperStats Enterprise 7.0. This technology enables corporations to roll up or aggregate traffic statistics from multiple Web sites, giving marketers a true "big picture" analysis of their customers' behavior.
"For the first time, business marketers can study and summarize unique information across a complete network of Web sites," said Josh James, chief executive officer of MyComputer.com. "SuperStats is not limited to a single hierarchy, but has multi-level aggregation, which presents a more completely detailed picture of customer behavior."
For example, topical sections of a cosmetic Web site (such as makeup, fragrance or skin care) can be summarized by brand, by geographic sales location (country, region or state), by channel (content group) or by some other method that mirrors the specific needs of each business.
MediaNews Group (MNG), the nation's seventh-largest newspaper company, uses SuperStats Enterprise 7.0 to roll up traffic data across its 75 Web sites. Using SuperStats, corporate, regional or local managers can log in from any Web browser to download statistical reports that are relevant to their individual responsibilities. These managers can then evaluate Web site performance on a global, regional or individual publication basis. MNG also now has the flexibility to analyze data across sites within specific news sections, such as weather sections by country or sports sections by region.
"With the challenge of tracking and aggregating data from 180+ Web site addresses for 49 different media properties, we require a Web analytics solution that allows us to view all the data as a whole, as well as on a regional and individual publication scale," said Eric Grilly, vice president of interactive media for MediaNews Group. "SuperStats' Multi-Site Roll-ups functionality does this and allows us to easily analyze the 'big picture,' as well as the granular detail of all our online holdings."
By reaching beyond the traditional analysis of a single Web page or site, Multi-Site Roll-ups technology provides users with unique analysis on how all properties affect a corporation's online goals and initiatives.
"Traditionally, companies were unable to adequately measure traffic for an entire corporation across several different Web sites," James said. "SuperStats Enterprise now surmounts the barriers between multiple Web sites and data collection, enabling businesses to view the statistics for each individual site as well as the reports that reveal how all Web properties are performing together as a whole. SuperStats is the only Web metrics tool that shows how each site contributes to the bottom line."
To roll up data across multiple Web properties, SuperStats Enterprise 7.0 provides an easy-to-use Web interface for managing and configuring data across channels from multiple accounts and properties. SuperStats maintains user privacy by monitoring only non-personally identifiable information. More information about SuperStats Enterprise 7.0 can be found at http://enterprise.superstats.com or by calling 1-877-722-7055 for a demo.
About MyComputer.com
MyComputer.com is the world's leading provider of remotely hosted Web analysis services. The company's flagship product, SuperStats, provides real-time Web site traffic monitoring and analytics for thousands of enterprise sites and Internet industry leaders, including AOL Time Warner, eBay, Novell, USA Today, and MediaNews Group, among others. Founded in 1996, privately held MyComputer.com provides vital business metrics for Web site managers, empowering them to improve online return on investment and customer relationship management. Headquartered in Orem, Utah, the company maintains strategic partnerships with VeriSign, Keynote and Dell. For more information, call MyComputer.com at 1-801-722-7000 or visit http://www.mycomputer.com.
