Using SuperStats, Web site operators can accurately gauge Web traffic despite Internet browser limitations
OREM, Utah (February 18, 2002) - MyComputer.com today introduced SuperStats "cookie handshake" technology, which ensures Web site operators the most accurate unique-visitor counting available.
The development of this patent-pending technology enables SuperStats users to confidently make business decisions with respect to their Web sites, as the cookie handshake overcomes limitations in Internet browser cookie technology. SuperStats is the only product able to confirm that a visitor's Web browser has properly accepted a unique-visitor cookie.
"As we continue to develop and refine new technology for SuperStats, MyComputer.com demonstrates our ongoing leadership in providing the most reliable and robust Web traffic statistical tool available," said Brett Error, chief technology officer of MyComputer.com. "Enterprises are increasingly confident in SuperStats' performance and our commitment to innovation and user privacy."
Aveda Corporation, a MyComputer.com customer and Minneapolis-based manufacturer of haircare, skincare, perfumes and cosmetic products, confirms the value of SuperStats for its marketing and sales efforts.
"Before using SuperStats, Aveda only collected basic traffic information pulled from our log files," said David McClellan, director of new media for Aveda. "But now, we get a complete, real-time snapshot of our traffic from month-to-month, as well as a detailed look at where our visitors are going and how frequently they visit. It's great to finally have accurate unique-visitor numbers to take to our sales and marketing departments. With SuperStats, we can determine the value of the visitors who use the salon finder on our site, for example, and then translate that data into actual customers going to our salons and making purchases."
SuperStats' cookie handshake technology, which operates transparently behind the scenes, verifies that a cookie has been saved on a visitor's computer. A cookie is a string of text stored by a Web browser on a computer that contains visitor and is identified by a Web server when a visitor returns to a Web site. Cookies are used to identify users and prepare customized Web pages.
SuperStats monitors only non-personally identifiable information to maintain user privacy. More information about SuperStats Enterprise can be found at http://enterprise.superstats.com or by calling 1-877-722-7055 for a demo.
About MyComputer.com
MyComputer.com is the world's leading provider of remotely hosted Web analysis services. The company's flagship product, SuperStats, provides real-time Web site traffic monitoring and analytics for thousands of enterprise sites and Internet industry leaders, including AOL Time Warner, eBay, Novell and TWA, among others. Founded in 1996, privately held MyComputer.com empowers Web site managers with vital business metrics to improve online return-on-investment and customer relationship management. Headquartered in Orem, Utah, the company maintains strategic partnerships with VeriSign, Keynote, and Dell. For more information, call MyComputer.com at 801-722-7000 or visit http://www.mycomputer.com.
