Newest Enterprise Web Analytics Solution Provides Precise Answers to Unique Questions Through Over 150,000 Comprehensive Reports
Orem, Utah (May 6, 2002) - Omniture, the company formerly known as MyComputer and the most experienced provider of adaptable, next-generation web analytics to large, complex web sites, today announced the release of SiteCatalyst™.
SiteCatalyst is a completely hosted web-analytics solution that enables marketing managers to see in real-time all the factors that influence the success of their online businesses including: banner campaigns, radio ads, affiliate programs, customer loyalty, sales cycle and print media. Additionally, SiteCatalyst's Custom Insight™ allows businesses to gain an understanding of any process they can identify. This provides business managers with complete visibility of all aspects of their online business. By using this understanding, business managers can drive customer behavior and dramatically improve ROI.
"We recognized early on that each business is unique in how they determine their success," said James. "Through SiteCatalyst's Custom Insight, we can respond to that uniqueness by allowing each customer to determine and track their own success metrics. For the first time marketing managers can get answers to the questions they have wrestled with every day."
SiteCatalyst provides thousands of built-in and custom report combinations to match the individual needs of any on-line business. This flexible, in depth reporting goes beyond traditional site statistics into more complex information that allows marketing managers to specifically identify, analyze and measure the factors that most influence their success. Through the reporting power of SiteCatalyst, they gain a deep understanding of the complex interaction between visitors and their Web site.
SiteCatalyst provides information on:
Referring sites, keywords and search engines
Effectiveness of marketing campaigns
Results of off-line direct marketing efforts
Effectiveness of front page promotions
Click-stream analysis
Shopping cart activity and abandonment
Registered and loyal customers versus first time visitors
Customer conversion analysis and fallout
Segmentation by site, loyalty, revenue and sales cycle
Integration of other data sources
With over 150,000 report combinations, SiteCatalyst offers more answers than any other solution and provides more insight into factors which influence the bottom-line.
The web analytics landscape is changing. No longer is it enough to simply report traffic numbers. A recent report on Web Analytics published by Jupiter Media Metrics states, "As managers are increasingly pressured to provide actionable insight and optimize the value of their Web properties, they will be forced to adopt more flexible tool sets and sounder analytical methodologies1."
According to Omniture CEO Josh James, SiteCatalyst meets these requirements better than any other solution available today. "SiteCatalyst is the product of over six years of development by an engineering team that pioneered the web-based delivery model of web analytics," he said. "Our technical expertise and experience in providing solutions for complex sites such as eBay, Gannett and AOL Time Warner has made SiteCatalyst the most flexible and comprehensive solution available."
Availability
SiteCatalyst is available today for the needs of large-scale, complex Web sites. To see it in action through a live demo or free trial, call 1-877-722-7088 or email sales@omniture.com.
For more information visit our website at www.omniture.com.
About Omniture
Omniture, headquartered in Orem, Utah, is the most experienced provider of adaptable, next-generation web analytics to large, complex web sites. Omniture develops and markets SiteCatalyst, which has been designed specifically for the needs of enterprise companies to monitor visitor and customer activity, identify specific points of change, and drive business decisions that increase success. Cutting edge technology and exceptional customer service has resulted in an impressive client base including eBay, AOL Time Warner, Microsoft, Gannett, Autobytel, and MediaNews Group. For more information, call Omniture at 801-722-7000 or visit http://www.omniture.com.
1 Vision Report, Volume 1/April 1, 2002 "Website Analytics Aligning Measurement and Business Goals to Drive ROI" Matthew Berk, David Schatsky
