OREM, Utah (May 6, 2002) - MyComputer, Inc. today announced the launch of its new identity under the name Omniture. The new name and identity are the result of two major factors: The sale of the company's small business division, and the company's continuing focus on providing adaptable, next-generation web-based analytics to large, complex web sites.
Originally incorporated in 1996 by founders Josh James and John Pestana, the company developed and launched their flagship web analytics product SuperStats. As a pioneer in the ASP web analytics space, SuperStats provided easy-to-use, real-time data to help organizations measure, track and understand their web audience. Although SuperStats was initially developed to help small businesses, it was not long before large enterprise clients discovered the valuable information it had to offer.
Today, Omniture continues its focus of providing enterprise clients with the information they need to more successfully run their online businesses. This commitment is reflected in the origin of the name Omniture. Omniture is derived from the Latin word "omnis" meaning "all" and the word "future". In using the combination of "all" + "future", Omniture's mission is to provide their customers with a complete, all-encompassing view of their web site's data. Through analysis and comprehensive reporting, the company gives clients the ability to not only identify trends, but also use the information to alter and drive future success.
"Omniture is the result of company evolution," said Josh James, chief executive officer. "The world of online business has transitioned over the years. Our company has continued to evolve during this process. We are not the same company we were just a few years ago. We are excited about our focus and direction in continuing to develop and market web analytics products that help Internet businesses be more successful. We feel our new identity will help us accomplish this goal and demonstrate our leadership in the industry."
For more information on Omniture and its products, visit our website at www.omniture.com.
About Omniture
Omniture, headquartered in Orem, Utah, is the most experienced provider of adaptable, next-generation web analytics to large, complex web sites. Omniture develops and markets SiteCatalyst, which has been designed specifically for the needs of enterprise companies to monitor visitor and customer activity, identify specific points of change, and drive business decisions that increase success. Cutting edge technology and exceptional customer service have resulted in an impressive client base including eBay, AOL Time Warner, Microsoft, Gannett, Autobytel, and MediaNews Group. For more information, call Omniture at 801-722-7000 or visit http://www.omniture.com.
