Leading Provider of Web-based Analytics Recognized for Product Innovation and Ingenuity
PC EXPO, New York (June 27, 2002) - Omniture, the leader in providing adaptable, next-generation web analytics to large, complex Websites, announced today that PC Magazine awarded SiteCatalyst the PC EXPO's Best of Show Award in the Enterprise Software Category. Editors from PC Magazine evaluated over 115 products and selected one winner in each the following categories: hardware, desktop software, enterprise hardware, enterprise software and personal tech. The winners were honored in a special ceremony on June 26, 2002, during PC EXPO in New York, New York.
Michael J. Miller, editor-in-chief of PC Magazine stated, "Technology continues to advance, and we're happy to see a number of incredibly innovative products. Our winners and finalists show tremendous ingenuity, and we're pleased to recognize them."
SiteCatalyst, the leading web analytics solution for large scale, complex websites, represents the culmination of more than six years of innovation and product development. By providing real-time, bottom-line information that measures the effectiveness of websites and marketing initiatives, SiteCatalyst provides its customers with the support they need to make decisions that drive ROI. Through Custom Insight™, a feature set exclusive to SiteCatalyst, companies can gain in-depth answers to the questions that are unique to their business and online customers. This enables marketing managers to discover the critical information that most influences company success, and which is unavailable from other analytics packages.
Ben Gottesman, Senior Executive Editor of PC Magazine and presenter of the Best of Show award said, "As anyone who runs a large web site will tell you, tracking and understanding what's really going on with your web site often feels like a futile task. Omniture, a reincarnation of MyComputer, the people behind SuperStats, has created an ASP-based service that provides everyone involved in running a web site with an incredible amount of data about your visitors."
"We are thrilled to be honored by the editors of PC Magazine in this manner," said Josh James, chief executive officer of Omniture. "This award demonstrates Omniture's commitment to providing the most innovative and powerful web-based analytics product available today."
Information about the awards can be found at www.pcmag.com, or you can visit Omniture's website at www.omniture.com.
About Omniture
Omniture, Inc., headquartered in Orem, Utah, is the pioneer of next-generation web analytics technology and is the most experienced provider of adaptable solutions to large, complex web sites. Omniture develops and markets SiteCatalyst, which has been designed specifically for the needs of enterprise companies to monitor visitor and commerce activity, identify specific points of change, and drive business decisions that increase ROI. Cutting-edge technology has resulted in an impressive client list, which includes two of the three busiest ecommerce sites in the world, eBay and Half.com, in addition to such well-known names as AOL Time Warner, Gannett, Microsoft and VeriSign.
