SiteCatalyst's Custom Insight™ Tailors Reporting to Answer Maytag's Questions About How Their Customers are Interacting with the Website
OREM, Utah (July 25, 2002) Omniture, the leader in providing adaptable, next-generation web analytics to large, complex websites, announced today that Maytag Corporation, a leading producer of home and commercial appliances, has selected SiteCatalyst to provide real-time web analytics to help them better understand their online consumers.
The selection of SiteCatalyst was due in large part to its Custom Insight feature set. Custom Insight enables Maytag to get answers to the questions that are unique their business and therefore cannot be answered through typical analytic solutions. For example, Maytag recently created the "Appliance Finder" for their website which assists consumers in locating appropriate products based on their stated needs and feature requirements. Prior to SiteCatalyst's Custom Insight reporting, Maytag was unable to collect good information about how the Appliance Finder was being used.
"A large portion of our online consumers use our website for researching new appliances," said Mark Hennessey, Senior Director of e-Business for Maytag Corporation. "The Appliance Finder is an intelligent search tool that uses specific information from the consumers to recommend particular products best suited for their needs. It is important to our business that we understand what type of features our customers want the most. In addition, we want to know what products the Appliance Finder recommends the most and how consumers respond to those recommendations. SiteCatalyst does all of this for us. At any time of the day, we are able to get up-to-the-minute, accurate information that helps us make better business decisions."
Every business is unique. From the way the website is designed to the way it communicates with customers, no two websites are the same. SiteCatalyst is the only web analytics solution with the ability to provide Custom Insight into the unique factors that make each business successful. By answering these questions, businesses better understand how potential customers are responding to their marketing efforts and make decisions and changes to effect positive results.
"More and more companies are discovering that the information they really need about their online business goes beyond the information standard web analytics provide," said Josh James, chief executive officer of Omniture. "They have specific information that enables their ability to better serve their customers. We are pleased that Maytag has recognized our unique ability to provide them with this level of information."
For more information visit our website at www.omniture.com.
About Omniture
Omniture, Inc., headquartered in Orem, Utah, is the pioneer of next-generation web analytics technology and is the most experienced provider of adaptable solutions to large, complex web sites. Omniture develops and markets SiteCatalyst, which has been designed specifically for the needs of enterprise companies to monitor visitor and commerce activity, identify specific points of change, and drive business decisions that increase ROI. Cutting-edge technology has resulted in an impressive client list, which includes two of the three busiest e-commerce sites in the world, eBay and Half.com, in addition to such well-known names as AOL Time Warner, Gannett, Microsoft and VeriSign.
