These new features, in combination with the other traffic, commerce and Custom Insight reports available in SiteCatalyst, enable online marketers and Website owners to analyze and understand customer behavior. As a result they are equipped to make decisions which significantly impact the success of their business and improve ROI.

"The greatest benefit we receive from using SiteCatalyst 8.0 is that we are finally able to determine the value of different content vehicles. Optimum Path and Trended Views have helped us understand how our audience is responding to what they view," said Jack Freifeld, Systems Administrator for Healthology, the leading producer and distributor of physician-generated health and medical information on the Internet. "As we continue to learn more each day, we are better equipped to determine how our time and resources should be dedicated."

"Since our beginning, we have worked diligently to develop the most sophisticated, yet easy-to-use analysis tool on the market," said Josh James, chief executive officer of Omniture. "Today, our clients know that the business and marketing decisions they make are based on rich profiles of their actual customers' behavior. This information is improving everything from their Website designs to partnership agreements and marketing campaigns. Almost every aspect of their online businesses can be scrutinized by the information SiteCatalyst is able to provide. The result is a pronounced impact on their bottom-line."

About SiteCatalyst
SiteCatalyst is a remotely hosted web-analytics solution that enables marketing managers to see in real-time all the factors that influence the success of their online businesses including: online and offline ad campaigns, affiliate programs, and direct mail pieces. Additionally, SiteCatalyst's Custom Insight reporting allows businesses to identify any factors, especially those unique to their businesses, and receive reports that detail the affect those factors have on Website success. This enables marketing managers to better understand their online businesses and make decisions that drive ROI.

About Optimum Path
Optimum Path is the only path-analysis engine with the ability to break down the collection of paths taken by site visitors into actionable, meaningful sections and then present the data in an easy-to-understand, visual format. This exclusive method of analysis provides an unprecedented view of how traffic on the site flows from one page to the next. By using this data, Website owners can identify where visitors of the site are deviating from routes that successfully complete business objectives. When these deviations are addressed with design or policy changes, processes on the website can be optimized, increasing conversion rates and decreasing abandonment rates. The engine can also be extended to track other sequences, such as the order of Website content categories viewed or the order of items added to a shopping cart.

About Trended Views
While the "ranked" and "snapshot" views of data common in most web-analytics products are valuable, it is often more important to understand not just the aggregate value of a particular metric for a given time period, but also how it has been changing over time. The "Trended Views," unique to SiteCatalyst, provide exactly this insight. This method of visualizing data helps identify patterns in traffic, commerce and Custom Insight metrics by allowing the comparison of multiple metrics over any time period on the same graph. For example, Marketing Managers can view not only which campaigns have generated the most revenue during the quarter, but also how the performance of those campaigns has changed over time. They can understand if a particular campaign has peaked and is beginning to lose effectiveness or if it is still accelerating and can be expected to deliver additional results.

Other Features of the 8.0 Release
SiteCatalyst is one of the industry's most mature remotely hosted web-analytics products. The 8.0 release represents the culmination of more than five years of extensive development work and considerable input from Omniture's customer base of market-leading companies. Many more enhancements and innovations are included in this release, such as fully interactive calendaring, dynamic date ranges, advanced searches, and improved automated report delivery, just to name a few. For full details, contact Omniture at (877) 722-7088 or go online to www.omniture.com.

About Omniture
Omniture, Inc., headquartered in Orem, Utah and formerly known as MyComputer.com, is the pioneer of next-generation web analytics technology and the most experienced provider of adaptable solutions to large, complex web sites. Omniture develops and markets SiteCatalyst, which has been designed specifically for the needs of enterprise companies to monitor visitor and commerce activity, identify specific points of change, and drive business decisions that increase ROI. SiteCatalyst was recently awarded PC Magazine's Best of Show at PC Expo in the Enterprise Software category. Cutting-edge technology has resulted in an impressive client list, which includes two of the three busiest ecommerce sites in the world, eBay and Half.com, in addition to such well-known names as AOL Time Warner, Gannett, Microsoft and VeriSign.