Half.com now gets timely answers to its most pressing questions.
OREM, Utah (August 19, 2002) Omniture, the leading provider of adaptable, next-generation web analytics solutions to large, complex web sites, today announced that its Custom Insight™ reporting is significantly affecting business decisions made by companies such as Half.com, one of the Internet's most popular shopping sites.
"Custom Insight reports have helped us to better determine which features are helping drive purchases on our site," said Pete Borowsky, Director of Product Management for Half.com. "The research we are provided helps validate our expenses and indicates that we should continue to develop certain features that contribute significantly to our revenue. It is extremely beneficial to understand what our customers respond to when it comes to helping them make better purchasing decisions."
Custom Insight is a feature set unique to SiteCatalyst. This technology allows customers to easily identify specific items about their website, customers, products or marketing campaigns that they would like to track or measure. Once the information is identified, SiteCatalyst immediately begins tracking the information requested and providing real-time Custom Insight reports. This gives business managers complete visibility into any aspect unique to their online business. By using the understanding they gain from SiteCatalyst's Custom Insight reporting, business managers can drive customer behavior, website redesign or marketing initiatives that will dramatically improve ROI.
"Beyond the core group of standard web analytics metrics – stats such as daily traffic and revenue per visitor – enterprises typically have a set of key metrics that are unique to them," said Guy Creese, Research Director at Aberdeen Group. "The three-way combination of a company's business strategy, the products or content it offers, and the specific makeup of its customer base has the effect of making each company want to track different items and processes on its web site. By enabling such tracking, Omniture helps diverse enterprises better design their sites to maximize ROI."
SiteCatalyst's Custom Insight provides answers. Through flexible, in depth reporting that expands the traditional reach of web-based analytic products, marketing managers are able to specifically identify, analyze and measure the unique factors that most influence their success.
"Custom Insight is a critical part of our SiteCatalyst product because every web site is unique and online marketing managers have questions to answer and problems to solve that are specific to their online business and no one else's," said Josh James, chief executive officer of Omniture. "Through this process, we can answer questions that have been unattainable previously. We are pleased to be providing this service for Half.com and other customers."
For more information, call Omniture at 801-722-7000 or visit http://www.omniture.com.
About Omniture
Omniture, Inc., headquartered in Orem, Utah and formerly known as MyComputer.com, is the pioneer of next-generation web analytics technology and the most experienced provider of adaptable solutions to large, complex web sites. Omniture develops and markets SiteCatalyst, which has been designed specifically for the needs of enterprise companies to monitor visitor and commerce activity, identify specific points of change, and drive business decisions that increase ROI. SiteCatalyst was recently awarded PC Magazine's Best of Show at PC Expo in the Enterprise Software category. Cutting-edge technology has resulted in an impressive client list, which includes two of the three busiest ecommerce sites in the world, eBay and Half.com, in addition to such well-known names as AOL Time Warner, Gannett, Microsoft and VeriSign.
