New Premium Service Expands Customers Reach into Information Collected Through Online Activities
OREM, Utah (August 29, 2002) Omniture, the leading provider of adaptable, next-generation web analytics solutions to large, complex web sites, today announced the availability of advanced Data Warehousing for SiteCatalyst customers. This new premium service allows companies to extend their data storage to include a complete collection of data including the relationships between data sets for future data mining. These relationships enable SiteCatalyst customers to:
- Identify new visitor and customer segments, including those not considered during the implementation period
- Perform advanced segmentation analysis, like comparing and contrasting metrics between segment groups
- Identify targets for direct marketing, cross-sell and up-sell campaigns
- Calculate lifetime customer values by segment and optimize interactions to maximize the profitability of each
Omniture's SiteCatalyst captures data relating to online visitor activity. This information is then available for complex analysis through thousands of built-in and custom real-time reports. These reports enable online marketers and Website owners to analyze and understand customer behavior. As a result they are equipped to make decisions which significantly impact the success of their business and improve ROI.
With the introduction of advanced data warehousing, SiteCatalyst data is further enhanced through complete capture and storage of all relevant information for future use. The data warehousing requires no software implementation or client-side development and allows users the flexibility to define both the requested analysis and the presentation. Recording highly detailed web data through Omniture eliminates the need to integrate and maintain a data warehouse for online activity.
"Currently, we answer 99% of the questions our customers ask through SiteCatalyst's real-time and Custom Insight reporting capabilities," said Josh James, chief executive officer of Omniture. "Our new advanced data warehousing gives them the other 1%. It provides them with the assurance that their data is collected, stored and available for future use and demonstrates our continuing commitment to answering the questions that drive them crazy. We are pleased to add this additional benefit to our customers."
For more information, call Omniture at 801-722-7000 or visit http://www.omniture.com.
About Omniture
Omniture, Inc., headquartered in Orem, Utah and formerly known as MyComputer.com, is the pioneer of next-generation web analytics technology and the most experienced provider of adaptable solutions to large, complex web sites. Omniture develops and markets SiteCatalyst, which has been designed specifically for the needs of enterprise companies to monitor visitor and commerce activity, identify specific points of change, and drive business decisions that increase ROI. SiteCatalyst was recently awarded PC Magazine's Best of Show at PC Expo in the Enterprise Software category. Cutting-edge technology has resulted in an impressive client list, which includes two of the three busiest ecommerce sites in the world, eBay and Half.com, in addition to such well-known names as AOL Time Warner, Gannett, Microsoft and VeriSign.
