Omniture's SiteCatalyst™ now summarizes enterprise web data into
one real-time display for quick, educated decision making.
OREM, Utah (October 14, 2002) Omniture, the leader in providing adaptable, next-generation web analytics to large, complex Websites, today introduced the industry's first marketing intelligence dashboard for SiteCatalyst customers. This new interactive dashboard provides the intelligence marketers need to quickly make educated decisions that significantly impact the success of their business and improve ROI.
The flexibility in SiteCatalyst's dashboard is unparalleled. Unlike other dashboards, customers can select to display any combination of SiteCatalyst report elements and determine where in the dashboard the elements will be displayed.
Users may also set up multiple pages in the dashboard showing content relevant to each decision maker's needs. For example, a dashboard may have one view for technology with user profiles, one view for marketing with campaign analysis, and one view for regional managers with metrics across different accounts to get a global, summarized picture of the entire site's activity.
Yet again, Omniture has recognized the pressure marketing managers are under to maximize the results of their online initiatives. "[Omniture has] spent years honing its approach to analyzing buying behavior in the most high volume and dynamic settings1," according to the Aberdeen Group.
This new dashboard is the latest in a long series of customer-driven improvements to the SiteCatalyst platform, which together with traffic, commerce, path and Custom Insight™ reports enable online marketers and Website owners to easily spot trends and gain insight into customer behavior.
"We are dedicated to exceeding our customer's expectations by introducing the most dynamic features and technology into today's marketplace," said Josh James, chief executive officer at Omniture. "Our solutions, like SiteCatalyst's new dashboard, are designed to empower customers with intelligence they need to continually drive business decisions that increase ROI."
For more information about SiteCatalyst, visit our website at www.omniture.com.
About Omniture
Omniture, Inc., headquartered in Orem, Utah, is the pioneer of next-generation web analytics technology and is the most experienced provider of adaptable solutions to large, complex web sites. Omniture develops and markets SiteCatalyst, which has been designed specifically for the needs of enterprise companies to monitor visitor and commerce activity, identify specific points of change, and drive business decisions that increase ROI. Cutting-edge technology has resulted in an impressive client list, which includes two of the three busiest commerce sites in the world, eBay and Half.com, in addition to such well-known names as AOL Time Warner, Gannett, Microsoft and VeriSign.
1 Aberdeen Report, June, 2002 "Web Analytics: Making Business Sense of Online Behavior" Guy Creese, Alex Veytsel
