Top Regional Bank Selects One of Utah's Top-Tech Firms to Provide Real-time Analysis for their Web Activities
OREM, Utah (December 9, 2002) Omniture, the leader in providing adaptable, next-generation Web analytics to large, complex websites, today announced that Zions Bancorporation has selected SiteCatalyst™ to provide real-time analysis for their Web activities.
Zions Bancorporation operates over 400 full service branches and more than 500 ATMs throughout California, Utah, Idaho, Nevada, New Mexico, Arizona, Colorado and Washington. Zions Bank, one of the bank subsidiaries of Zions Bancorporation, will use SiteCatalyst to provide them with immediate insight on how to optimize conversion, measure and improve online marketing campaigns and improve Web functionality to maximize customer usage. Zions Bancorporation is using SiteCatalyst to track the websites of all their properties including California Bank and Trust, National Bank of Arizona, Zions Bank, Nevada State Bank, Vectra Bank Colorado, The Commerce Bank of Washington, Zions Bancorporation and others.
"One of the important things we were looking for was a product that could give us immediate insight on not only individual bank websites, but also global information across all of our Web properties," said Mike DeVico, chief information officer of Zions Bancorporation. "It is important for us to understand trends taking place throughout our properties, how customers are finding us and what we can do to better serve their banking and investments needs."
SiteCatalyst was selected as the best product to help Zions reach its goals. Using SiteCatalyst, corporate, regional and local managers can log in from any Web browser to review statistical reports that are relevant to their individual responsibilities. These managers can then evaluate website metrics on a global, regional or individual basis. This feature allows them to easily analyze the 'big picture,' as well as the granular detail of all their online holdings. Zions now also has the flexibility to analyze data across visitor segments and customize variables unique to them through Omniture's Custom Insight™ reporting.
"As one of the top regional bank websites, Zions understands the need for immediate, actionable and insightful information. We are pleased that they have chosen us as their partner in this regard," said Josh James, chief executive officer of Omniture. "Our product features and flexibility are unparalleled in the industry, as is our customer list. We are excited to add Zions Bancorporation to that list."
For more information about Omniture and SiteCatalyst™, please visit our website at www.omniture.com.
About Omniture
Omniture, Inc., headquartered in Orem, Utah, is the pioneer of next-generation web analytics technology and is the most experienced provider of adaptable solutions to large, complex websites. Omniture develops and markets SiteCatalyst, which has been designed specifically for the needs of enterprise companies to monitor visitor and commerce activity, identify specific points of change, and drive business decisions that increase ROI. Cutting-edge technology has resulted in an impressive client list, which includes AOL Time Warner, Gannet, Microsoft, Maytag Corporation, Half.com, Media News Group, and VeriSign.
About Zions Bancorporation
Zions Bancorporation is one of the nation's premier financial services companies, consisting of a collection of great banks in select high growth markets. Under local management teams and community identities, Zions operates over 400 full-service banking offices in Arizona, California, Colorado, Idaho, Nevada, New Mexico, Utah and Washington. In addition, Zions is a national leader in SBA lending, public finance advisory services, agricultural finance and electronic bond trading. The Company is included in the S&P 500 Index. Investor information and links to subsidiary banks can be accessed at www.zionsbancorporation.com.
