Every mile of the information superhighway is dotted with online "billboards" representing important revenue streams for growing Internet companies. Advertising revenues are the reward for hard work and successful marketing. Attempts to manage online advertising, however, can often result in allocating valuable time and resources that would be better spent on core competencies.

AdRunner is the professional choice for managing and distributing (serving) advertising inventory. This white paper provides an overview of how AdRunner makes this possible. It also provides an overview of some of the tools and technologies of the MyComputer.com system that will help users achieve the goal of integrated ad management and delivery. Some benefits outlined in this paper include:

•  Ad Serving
•  Advertising Account Management
•  Targeted Advertising
•  Real-time Reporting
•  Campaign Creation and Control
•  Reliability/Scalability