Web Interface continued.
Campaigns
A campaign is used to organize banners, sites and advertisers together for the purpose of tracking their performance (individually or collectively) over a period of time (flight dates). Campaigns are used to control banner serving by establishing a group of banners that serve from a start date to an end date on a group of sites to which it is assigned. For example, if a user were running a promotion, they could associate several banners and sites with that promotion and track their performance over the life of the promotion.
The campaign area is where much of AdRunner's functionality becomes extremely useful. A Campaign view will provide all the information about the campaign itself, including the banners and sites associated with that particular campaign. Performance statistics as well as management options are included as part of the flexible and robust functionality.
Figure 8: A Campaign view
Once a campaign is created, banners and sites can be assigned to it at any time. In addition, a banner, site or the campaign itself can be deactivated or reactivated to temporarily stop banner serving.
| 
