Additional Features
Serve by Clicks or Impressions
A campaign can be set to serve by clicks or impressions. Serving by impressions limits the number of times banners in a campaign will appear on a site. For example, loading a campaign with 100,000 impressions will stop banners from serving after they've used all 100,000 impressions. Loading a campaign with 1,000 clicks will stop the campaign only after its banners have been clicked on 1,000 times. These two systems are designed to facilitate many different marketing strategies.
Interface Searching
The AdRunner web interface provides powerful searching capabilities. From any place in the web interface a user can quickly and easily search for campaigns, advertisers, sites, banners or targeting.
Media Size and Site Unity
Banners of differing sizes can be a part of the same campaign. Each banner in a campaign is automatically assigned to all sites in the campaign with matching content size.
Automatic Banner Serving Rate Adjustment
As the traffic on a site alters in real-time, so is the rate at which banners in a campaign are served. This feature is designed so that all campaigns will finish serving the amount of impressions or clicks loaded by the end of the flight dates, and no sooner or later. For example, if one campaign is set to serve 100 impressions on one site in two days, and only serves 20 on the first day, the system will favor that campaign on the second day over other campaigns on the same site such that it can serve its remaining 80.
Banner Settings
Banners may be marked as normal, overserve, or default. Normal banners serve out exactly proportional to the total number of impressions loaded on the banner's campaign. When the campaign has run out of impressions or clicks, regardless of the banner and site percentages, the banner will no longer be served from that campaign on any site.
Unlike "normal" banners, banners set to overserve will not stop serving after the total number of impressions loaded has been reached. These banners will keep serving as long as the current date is within the campaigns' scheduled dates. The number of impressions loaded is used to calculate the frequency with which the banner will serve. Given sufficient ad inventory, banners set to overserve should serve at least the number of impressions loaded. If several banners are set to overserve, they will overserve in proportion to each other.
The final type of banner, a default, will be served only if there are no overserve banners in the campaign and the campaign's impressions have been exhausted. These banner settings offer many levels of protection to ensure that sites always receive the banners they were designed to hold.
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