Web Interface continued.
Sites
A Site is any location where a banner or tile will reside. For example, if a web page has both a large banner advertisement and a smaller "tile" ad, each one would be entered into AdRunner as a "site." In other words, one web page could have multiple "sites."
Figure 6: Example of two "sites" on one page
A site can represent an entire website, however, if a user were to serve the same banner on every page of the site. Additionally, sites can be set up to represent channels or categories where a user might want to target specific information. For example, if a user had a site with categories for both finance and gardening, they could set up a site to target ads specifically to the finance category, and all the web pages in that section, and another site to target the gardening section, and all the web pages in that section.
From the Site section of AdRunner, a user can add sites at any time by including some basic information about the location of the advertising. Once a site has been added, HTML code is available that can be inserted into the location where the users want the banner to be served.
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