Web Interface continued.
Banners
A banner is a graphical advertisement usually displayed as either an image file or a rich media file. Banners act as both an "Internet billboard" to display information about an advertiser as well as providing a link back to the advertisers page where an end user can get more information about the advertisement.
The primary measure of performance for an advertiser is based on how often a particular banner is seen (impressions) and how often someone has clicked on the banner (click-thru.) These important measurements provide much of the data that constitutes the information displayed throughout the AdRunner Interface.
In addition to traditional media forms (JPEG and GIF), banners can be uploaded into the AdRunner system in a number of rich media formats:
- CGI forms
- Dynamic HTML
- HTML dropdown menus
- Image maps
- JavaScript
- Real Audio
- Real Flash
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- Macromedia Flash
- VRML
- Daughter Windows
- IFRAME
- Java
- Real Video
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From the Banner section of AdRunner, users can add banners at any time by linking to them or uploading them from a computer. Users can choose from adding a basic image file or a rich media file and assign them to the appropriate advertiser.
Figure 5: A Banner View
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