Web Interface continued.
Reports
Each section of AdRunner allows users to track and view the traffic statistics associated with their account. For example, from the Campaign section of AdRunner, a user can create custom views and charts of any campaign's historical and real-time performance.
Some of the most useful reports in AdRunner are those that show the effectiveness of banners. Each banner (as well as each site, campaign, etc.) has a unique report that can be generated in real-time. These reports show detailed information on impressions, click-thrus and ratios as well as showing the data in graphical charts and graphs. All of this information is customizable and can be changed by the user to represent the exact desired data.
Figure 10: A Banner Report View
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