Targeting Schemes

A Targeting Scheme allows a user to define a set of parameters that will limit how and to whom a banner is served. From the Targeting section of AdRunner, schemes can be created by defining the properties or characteristics that will limit the banner exposure. For example, a user may want to create a targeting scheme that would only target banners to users that have Internet Explorer 4.0 or higher and live in China. AdRunner gives users the flexibility to get very specific to the audience they want to reach.

Targeting schemes can be created according to the following criteria:

• Whether the user's browser supports cookies
• Whether the user's browser supports Java Script
• The Java capabilities of the user's browser
• Whether the user's browser can receive a rich media banner
• The color depth of the user's screen
• The resolution (width and height in pixels) of the user's screen
• The day of the week, day of the month, and/or hour of the users local time
• The operating system the user is running
• The browser the user is running
• The language settings of the user's browser
• The user's country
• The Netscape plug-ins the user has installed
• The referring URL (the web page he just came from)
• The current page URL
• The user's domain or ISP
• The user's IP address
• Keywords the user typed into a search engine, and which search engine he used to find the site

Figure 9: Targeting Main Page

Once a targeting scheme is created, any banner or site can be assigned to that scheme either when it is created or by choosing to change the options from the banner or site page. A snapshot of all targeting schemes in provided on the Targeting main page.

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