
Saturday 15th March 2025 |
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Web Interface continued. Targeting Schemes A Targeting Scheme allows a user to define a set of parameters that will limit how and to whom a banner is served. From the Targeting section of AdRunner, schemes can be created by defining the properties or characteristics that will limit the banner exposure. For example, a user may want to create a targeting scheme that would only target banners to users that have Internet Explorer 4.0 or higher and live in China. AdRunner gives users the flexibility to get very specific to the audience they want to reach. Targeting schemes can be created according to the following criteria:
Figure 9: Targeting Main Page Once a targeting scheme is created, any banner or site can be assigned to that scheme either when it is created or by choosing to change the options from the banner or site page. A snapshot of all targeting schemes in provided on the Targeting main page.
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